Twist and Squish with Mash’Ems from Basic Fun

The collectible craze continues. Ideal for kids ages 5 and up, Mash’Ems are squishy collectibles that let young ones enjoy their favorite characters in a whole new way. If you’re a kid, there’s a Mash’Ems… read more

Get a Good Night’s Sleep with Soft Lites

✋Raise your hand ✋if getting your kids to sleep seems like an impossible feat certain days. Some kids just don’t want to go to bed, firmly stating that they are not tired, they “forgot” how to… read more

Best of Toy Fair 2017: Collectibles

Little is still big this year. Collectibles are everywhere, and while they were a major trend in 2016, this year may just outdo the last. The Toy Insider team and I came across hundreds of… read more

ImagiPen Lets Kids Draw in 3-D

  When I was a kid, 3-D art pieces were limited to Perler Beads creations. I would spend hours filling peg boards filled with multi-colored beads and begging my mom to break out the iron to make them… read more