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Expert Reviews

Unbox Even More Fun with New Boxy Girls Surprises

The Boxy Girls family expands with new dolls and surprises to unbox.

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Unbox Ryan’s Latest Treasures With Bonkers Toys’ Mystery Chest

Ahoy, Mateys! Check out Captain Ryan’s latest batch of mystery booty to unearth.

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These Outdoor Playsets Give Kids the Backyard of Their Dreams

KidKraft’s detailed wooden play sets take outdoor play to the next level.

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Celebrate 60 Years of Barbie with New Toys, Family Events

Barbie’s 60th anniversary is bringing lots of fun for kids and families.

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Target To Remove Gender Labels From the Toy Aisles

In response to consumer demand, Target plans to remove reference to gender and gender-specific colors from its in-store displays in the toy aisles. In a statement issued on Target’s website, the retailer notes, “Over the… read more

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Bratz are Making a Comeback this Summer!

Attention, doll hunters! If you’re also heartbroken over the lack of Bratz dolls on toy shelves for the past couple of years, then you don’t have to wait much longer. This summer, MGA Entertainment is bringing the… read more

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Toy Insider Mom Talks Toys and Retailers on Bloomberg TV

While the holiday season may seem far away, it’s actually closer than you think! Here at The Toy Insider, we’ve been testing toys to assemble our annual holiday gift guide for months, and retailers need just… read more

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Marvel Launches Month-Long National Celebration: Marvel Super Hero September!

Disney Consumer Products and Marvel have teamed up for Marvel Super Hero September, a national multi-platform campaign that encourages the public to “power up like a Marvel super hero.” This month-long celebration features retail partnerships,… read more

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#OwnTheAisles With Our Black Friday Toy Shopping Guide

  Overwhelmed by Black Friday circulars? We here at the Toy Insider know that Black Friday can be a stressful day—whether its planning where to go, finding the best deal, or even fighting off other… read more

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