Each scented treat resembles a croissant, bread, or pastry and flips inside out to reveal a plush dog. There are 12 characters to collect.
SWEET PUPS
How Sweet It Is To Be Surprised with New Cupcake Surprise!
Perfect for a princess, fairy or all-around party, these delectable dolls from Sunny Days Entertainment will definitely bring the sweetness to any occasion. The Cupcake Surprise scented dolls look like a beautifully decorated cupcake until… read more
Top Toy Trend: Retro Revival
The nostalgia is real. Millennial parents who grew up in the ’80s and ’90s are eager to share their childhood experiences with their kids today, and toy manufacturers are letting them live the dream. From… read more
CUPCAKE SURPRISE MINIS
Cupcake Surprise Minis transform from cupcakes to princesses with a flip. Like the regular-sized dolls, they come in 12 different styles and six different scents.
Motor Skills
CUPCAKE SURPRISE
These cupcakes transform into princesses with a simple flip. Each of the 12 dolls comes with a hairbrush, and there are six scents available: strawberry, vanilla, grape, chocolate, lemon, and peanut butter.
Motor Skills
Get Your Fill of Sweets During Our #CupcakeSurprise Twitter Party on May 11
SPONSORED
Dessert is always a good idea, and luckily we’re throwing the sweetest party yet! The Toy Insider will host a Twitter party with Cupcake Surprise on Friday, May 11 from 11 a.m.-12 p.m. EST. Join us for… read more
Good Things Come in Small Packages with Cupcake Surprise Minis
SPONSORED
Honey, I Shrunk the Cupcakes—the much-anticipated sequel to Honey, I Shrunk the Kids—brings less panic and more fun. You know ’em, you love ’em, and now you can get your hands on the adorable miniature… read more
CUPCAKE SURPRISE MINIS
Cupcake Surprise Minis are miniature versions of the regular-sized dolls. They transform from cupcake to princess and are available in 12 different styles. They come in six different scents: strawberry, vanilla, grape, chocolate, lemon, and… read more
Everything Your Kids Want You to Know About the Tiny Toy Craze
Tiny but mighty. That just about sums up the collectibles toy category, which year after year proves its dominance. The mini must-haves rank high on kids’ wish lists, and often feature hundreds to collect. Lucky… read more
BLUE RIBBON CHAMPION DELUXE HORSES
These detailed horses each feature whinny sounds, a movable head, a textured mane and tail for hair play, and a detachable saddle. Each horse comes with 15 horse-care accessories, including a cup, a wooden case,… read more
Motor Skills
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
