As a kid, I was enamored with reading comic books and having fun with my friends at the playground pretending to be our favorite heroes from the popular Super Friends cartoon that aired on Saturday… read more
What Superheroes Teach Our Kids
Prepare to BUG OUT in the #InsectLore Twitter Party: April 6
SPONSORED
Get ready to bug out this spring in our #Insectlore Twitter Party, sponsored by Insect Lore, on Friday, April 6 from 11 a.m.-12 p.m. EST! Learn all about Insect Lore’s incredible gift sets that get… read more
Kick Kinetics into Gear with GraviTrax
Rolling ball sculptures—also known as marble runs—are forms of kinetic art, and often contain moving pieces and one or more rolling balls. GraviTrax, from Ravensburger, is a new construction set that lets kids engineer and… read more
Coding Comes to Life with Augie the AR Robot
The future is now Augie. Augie Augmented Reality Robot, from Pai Technology, merges two popular trends in the toy aisles right now: coding and augmented reality (AR). The minibot is designed for preschool kids and… read more
Inspire Future Careers Through Childhood Play
Kids can pretend to be doctors while dressing up in a white coat and giving check-ups to their dolls. They can imagine being race car drivers while spinning their Hot Wheels across the floor, or… read more
Build, Play, and Discover with Uncle Milton’s Ever Wonder? Circuit Pinball Electronics Lab
Kids are no strangers to games, including the classics. But how familiar are they with the components inside that make them tick? Thanks to the Ever Wonder? Circuit Pinball Electronics Lab, from Uncle Milton,… read more
Create Enchanting Choreography with Dance Code featuring Disney Princess Belle
Name a Disney Princess scene more iconic than when Belle enters the ballroom in her gold gown. I’ll wait. Hasbro’s Dance Code featuring Disney Princess Belle lets kids recreate this beloved scene from Beauty and the… read more
The Buildable Bots BattleBots Fans Need
Who will build the ultimate fighting machine? With the HEXBUG VEX Robotics BattleBots Minotaur and Tombstone kits, it could be you! Fans of the hit TV series on ABC will love this kit that lets… read more
The New K’NEX Imagine Set Lets Kids Build Up Their Dreams
To quote Spongebob Squarepants and Patrick Star, “all you need is a box and imagination.” 🌈 Those two were on to something, because when kids pair their imaginations with this box full of K’NEX rods and… read more
STEMosaur Teaches Kids the Best in Coding
Goal: $25,000 Funding Period: Until November 3 Creator: Elemental Path Elemental Path took a friend from the past and brought him up to speed with the 21st century. Welcome STEMosaur. Similar to CogniToys Dino, STEMosaur is an interactive… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
