When parents spend their entire savings on this year’s hottest “gotta have it” toy, and kids end up being more interested in the box it came it, it’s undeniably infuriating. To so many kids, the… read more
Nintendo Labo Makes Cardboard Great Again
Think Outside the Blocks with Smarty Parts
Some of the most successful things in life develop when we stick to the foundation, acknowledge the roots, and take a page from Christina Aguilera’s book and go Back to Basics. Smarty Part sets, from… read more
Make Slime and Erupt Volcanoes with this Barbie Chemistry Set
Kids are going to learn chemistry with Barbie this year. 👩🔬 The Barbie Fundamentals Chemistry Set, from Thames & Kosmos, is a portable science lab with everything kids need to learn chemistry and perform some pretty… read more
The Buildable Bots BattleBots Fans Need
Who will build the ultimate fighting machine? With the HEXBUG VEX Robotics BattleBots Minotaur and Tombstone kits, it could be you! Fans of the hit TV series on ABC will love this kit that lets… read more
Prepare For Epic Thrills with This New K’NEX Coaster
Waiting in line to ride your favorite coaster is a drag. Why not just build it yourself? Thanks to the new K’NEX Thrill Rides Web Weaver Roller Coaster Building Set, kids ages 9 and up… read more
MECCANO MECCASPIDER
This 291-piece construction kit lets kids build an app-controlled mechanical spider. Once built, it features an interactive personality and built-in games.
Motor Skills
Smart Tech
MARBELOCITY SETS
The Marbelocity line features laser-cut, wooden STEM kits that are made in the U.S. Kids can build skate parks and roller coasters that incorporate physics and engineering concepts. Once finished, each set is a working… read more
Motor Skills
School Readiness
3DOODLER START PRODUCT DESIGN PEN SET
Using a 3-D pen and activity guide, kids can design their own watches, clocks, phone cases, phone speaker amplifiers, headphone wraps, and more. The pen’s plastic hardens quickly so kids can draw in the air… read more
Motor Skills
School Readiness
Smart Tech
CUBETTO
Powered by a coding language made of colorful blocks, Cubetto teaches kids the basics of computer programming and sharpens STEM skills without using a screen. Kids can guide Cubetto through a series of maps and… read more
Motor Skills
School Readiness
Smart Tech
BUILD-A-BOT
Build-a-Bot contains everything kids need to build their own bot, including a full sheet of stickers and a “birth certificate.” With three designs to choose from—a bunny, a fox, or a dino—kids can mix and… read more
Motor Skills
School Readiness
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
