Hot Holiday Toy Preview on The Today Show

Want the inside scoop on what the year’s hottest holiday toys will be? Toy Insider Mom Laurie Schacht stopped by stopped by NBC’s The Today Show to reveal the some of the items on this… read more

KIDS FIRST CODING & ROBOTICS

Sammy the robot teaches kids coding and programming principles without a tablet or smartphone. Lay down a sequence of physical code cards and let Sammy drive over them to load the program, then use the… read more

Motor Skills
Social Interaction
Emotional and Social Intelligence
School Readiness
Smart Tech

CRAYOLA COLOR CHEMISTRY LAB SET

With this chemistry set, kids can explore color through 50 STEAM-infused experiments, such as an erupting volcano, glow worms, and more. Each experiment was created with the help of real Crayola scientists.

Motor Skills
Social Interaction
Emotional and Social Intelligence
School Readiness

SCIENTIFIC EXPLORER VETERINARY SCIENCE

This role-play set will inspire kids to become veterinarians. Perform pretend x-rays and sonograms, close wounds, create a cat anatomy poster, learn about ticks, and more.

Emotional and Social Intelligence
School Readiness

BEAKER CREATURES LIQUID REACTOR SUPER LAB

Drop the Reactor Pod in the chamber, pump in water, and watch the bubbling reaction that reveals a Beaker Creatures collectible figure. The lab doubles as a working science set, complete with instructions for hands-on… read more

Motor Skills
Emotional and Social Intelligence
School Readiness