Kids can collect more than 20 of these super soft, squishy, slow-rise, foam-stuffed animals, each with its own sweet scent.

Social Interaction
Emotional and Social Intelligence

Hot Toy Preview on Toronto’s CP24

Looking for the inside scoop on what toys will be the hottest this holiday season? Toy Insider Mom Laurie Schacht stopped by CP24 in Toronto to give a preview of the best new toys of the… read more

Top Travel Toys on Better Connecticut

Looking for some great toys to keep kids entertained on long road trips? Toy Insider Senior Editor Marissa DiBartolo stopped by Better Connecticut in New Haven to talk about some of the top travel toys of… read more

Summer Toys on Your Morning

Summer has arrived and there’s tons of summer toys to help kids make the most of it! Toy Insider Associate Editor Maddie Michalik stopped by Your Morning to talk all the hottest toys, including retro toys,… read more


Squeezamals are super squishy, soft, slow-rise foam stuffed animals. When kids squeeze them down, they can watch the plush form back to its original shape. There are more than 20 scented characters to collect in… read more