Get ELMOtivated with New Sesame Street Campaign

On February 3, Elmo celebrated another birthday (HBD, home boy!) and Sesame Street celebrated this special day with the launch of an new social media campaign. #ELMOtivation encourages kids and adults alike to believe in… read more

Tickle Me Elmo Will Have Kids ROFL

Elmo’s got a secret: He’s ticklish—very ticklish. Tickle his furry belly and watch him giggle out of control. Oh yes, Tickle Me Elmo is back, and more modern and giggly than ever! Tickle Me Elmo, by… read more


Parents can program Elmo to know their child’s name, favorite colors, and more. He teaches kids letters, numbers, and more, and can offer support and encouragement. He features more than 350 responses and multiple sensors… read more

Motor Skills
Social Interaction
Emotional and Social Intelligence
School Readiness

2015 Toy Trends with the Toy Insider Mom

As 2015 comes to an end, we look back on the many amazing toys we’ve had the chance to play with throughout an exciting year. Toy Insider Mom Laurie Schacht dropped by CNBC’s Worldwide Exchange to discuss… read more

Top Tech Toys with the Toy Insider Mom

Toys these days are nothing like what we remember from our childhoods—they can do so much more!  Toy Insider Mom Laurie Schacht brought some of the year’s coolest tech toys to WMAQ Chicago. You will be… read more

Check Out These Great Black Friday Toys!

Thanksgiving is less than two weeks away, and that means your best Black Friday deals are right around the corner! Senior Editor Marissa DiBartolo dropped by WBAL-TV’s 11 News Sunday Morning to show us some of this season’s top toys that you should keep an eye out for before they fly off the shelves. Get your coffee ready because we’ll all be running to the stores early for these finds!

Hot 20 Toy


This lovable monster features more than 150 responses and eight games and activities. Tickle Elmo’s belly, hold his hand, give him a kiss, or clap his hands together. Features two play settings for toddlers and… read more

Social Interaction
Emotional and Social Intelligence
School Readiness
Smart Tech

Play All Day Elmo Is a Kid’s New Best Friend

There are few characters that have managed to captured kids’ hearts and stay relevant throughout time. Almost every kid has grown up with Elmo, the little red monster that lives on Sesame Street, and after… read more

Kids Love Elmo, and Elmo Loves Them Too!

Sesame Street’s longtime star, Elmo, is a giggly, sweet, friendly little red monster kids know and love. But best of all—Elmo loves kids back, and he can’t wait to tell them (over and over again!).… read more