AR and VR Bring a New Reality to Play

Once upon a time, toys coming to life was just a Disney•Pixar fantasy, but with apps like the new Untamed ARena and the newly announced My Smooshy Mushy,  kids can interact with virtual versions of their… read more

SMOOSHY MOOSHY SEASON 4 CUP ‘N CAKES

Kids can open hot cocoa to-go cup to see which scented pet and bestie is inside. There are eight characters in season four for kids to discover and collect.

Motor Skills
Emotional and Social Intelligence

FLYING SUSHI KITCHEN

Pluck floating sushi from midair using kid-friendly chopsticks in this game for up to five players. Fill your sushi orders and earn the most tickets to win the game.

Motor Skills
Social Interaction

SMASHY MASHY

Kids can open a goo-filled container to reveal a squishable Smashy Mashy character and its mystery buddy. Available characters include Sneakz the Alien, Unipig, Laidback Llama, and more.

Motor Skills
Emotional and Social Intelligence
Hot 20 Toy

SMOOSHY MUSHY BABY

Kids can collect these squishy babies, each hidden inside a magic baby bottle with disappearing milk. Each baby also comes with a mini squishy plushy, a mini baby bottle, and key chains.

Motor Skills
Emotional and Social Intelligence

Top Travel Toys on Better Connecticut

Looking for some great toys to keep kids entertained on long road trips? Toy Insider Senior Editor Marissa DiBartolo stopped by Better Connecticut in New Haven to talk about some of the top travel toys of… read more

Hot Summertime Toys on Breakfast TV

The hottest toys of the summer are here! Toy Insider Mom Laurie Schacht stopped by Breakfast Television in Canada to talk about the best new toys for fun in the sun. For more on the items featured… read more