Pika, Pika, Pika! The new 10-inch plush Power Action Pikachu by Wicked Cool Toys combines action sensor technology with the soft, cuddly Pikachu plush that makes this little guy suitable for solo and group play. Become… read more
A grumpy, coffee-drinking Pikachu is everything I didn’t know I needed in my life until it was sitting right in my hands. Detective Pikachu, designed for the Nintendo DS family of consoles, gives players the satisfaction—more… read more
Pikachu left the battle dome arena and entered a magical world far, far, away. Inside this whimsical world, everything is tiny—saturated in hues of yellow, pink, light green, purple, and sky blue. It’s not the type… read more
Launching in November exclusively on the Nintendo 3DS, these games (sold separately) introduce new Pokémon and Z-Moves, an explosive new power for battle. When paired with the Z-Ring from TOMY (also sold separately), players can… read more
For more than 20 years, Pikachu has become kids’ best friend in different ways, from being trained on Nintendo devices or coming alive in the TV series. Every kid dreams of capturing a Pikachu when they… read more
If you haven’t played Pokémon GO, have you really lived? That certainly seemed to be the question this summer, when the augmented reality game took the world by storm following its July release. Ever since,… read more
Thanks to Niantic and the Pokémon Co., we can officially catch Charmanders IRL—sort of. Pokémon Go is a brand new augmented reality app for iOS and Android devices that lets users walk around the real… read more
It’s never too late to pick up one more big-ticket item before the holidays! Toy Insider Mom Laurie Schacht dropped by MSNBC to show off some great toys that are still available this holiday season.… read more
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