Crack the Case with Detective Pikachu

A grumpy, coffee-drinking Pikachu is everything I didn’t know I needed in my life until it was sitting right in my hands. Detective Pikachu, designed for the Nintendo DS family of consoles, gives players the satisfaction—more… read more

Hang with Pikachu and Pals in This Tiny Tree House

Pikachu left the battle dome arena and entered a magical world far, far, away. Inside this whimsical world, everything is tiny—saturated in hues of yellow, pink, light green, purple, and sky blue. It’s not the type… read more

Hot 20 Toy


Launching in November exclusively on the Nintendo 3DS, these games (sold separately) introduce new Pokémon and Z-Moves, an explosive new power for battle. When paired with the Z-Ring from TOMY (also sold separately), players can… read more

Motor Skills
Social Interaction
Emotional and Social Intelligence
School Readiness
Hot 20 Toy


Pikachu, I choose you! Kids can snuggle up to the coziest Pikachu yet with My Friend Pikachu. Hug Pikachu to see its ears move, its cheeks light up, and to hear cute sounds. Gotta catch… read more

Motor Skills
Social Interaction
Emotional and Social Intelligence

Become a Pokémon Trainer with My Friend Pikachu

For more than 20 years, Pikachu has become kids’ best friend in different ways, from being trained on Nintendo devices or coming alive in the TV series. Every kid dreams of capturing a Pikachu when they… read more

Gotta Catch ’em All: Top Pokémon Toys

If you haven’t played Pokémon GO, have you really lived? That certainly seemed to be the question this summer, when the augmented reality game took the world by storm following its July release. Ever since,… read more

Why Everyone Is Freaking Out Over Pokémon Go

Thanks to Niantic and the Pokémon Co., we can officially catch Charmanders IRL—sort of. Pokémon Go is a brand new augmented reality app for iOS and Android devices that lets users walk around the real… read more

The Perfect Toys for Last Minute Gifts

It’s never too late to pick up one more big-ticket item before the holidays! Toy Insider Mom Laurie Schacht dropped by MSNBC to show off some great toys that are still available this holiday season.… read more

You’ll Be Jealous of These Hot Toys!

Fun and games aren’t just for kids! Toy Insider Mom Laurie Schacht brought some of the coolest toys that will make parents jealous to CBS New York. You won’t be able to wait until your… read more

Hottest Video Games of the Holiday Season

Video games have come a long way since arcade classics and simple side-scrolling adventures. To fill us in on this year’s top trending games, Senior Editor Ali Mierzejewski showed our friends at WOIO Cleveland some… read more