Feel the Force with Hot Star Wars Toys

With the release of Star Wars: The Force Awakens only a week away, interest in the brand’s merchandise is stronger than ever. To highlight some of the season’s top Star Wars items, Toy Insider Mom Laurie… read more

These Are Your Go-To Stocking Stuffers

  Sometimes the best gifts come in the smallest packages. To show off this year’s top stocking stuffers, Toy Insider Mom Laurie Schacht dropped by WGN Chicago. Bigger isn’t ALWAYS better!   Moji Mi (Little Kids… read more

Hot 20 Toy


This lovable monster features more than 150 responses and eight games and activities. Tickle Elmo’s belly, hold his hand, give him a kiss, or clap his hands together. Features two play settings for toddlers and… read more

Social Interaction
Emotional and Social Intelligence
School Readiness
Smart Tech


The super soft elephant gives babies a tummy time friend, with lots of features for sensory play, including a rattle, mirror, and crinkly ear. It folds up for fun on the go and even doubles… read more

Motor Skills
Social Interaction
Emotional and Social Intelligence

Play All Day Elmo Is a Kid’s New Best Friend

There are few characters that have managed to captured kids’ hearts and stay relevant throughout time. Almost every kid has grown up with Elmo, the little red monster that lives on Sesame Street, and after… read more

ABC News Gets a Look at the Top Travel Toys

ABC US News | World News One of the best parts about the summer season is going on awesome vacations, but not all toys are travel-friendly. Our Toy Insider Mom Laurie Schacht brought the best… read more

The Best Tech Toys of Toy Fair 2015

We all know that our kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability… read more