Get a Good Night’s Sleep with Soft Lites

✋Raise your hand ✋if getting your kids to sleep seems like an impossible feat certain days. Some kids just don’t want to go to bed, firmly stating that they are not tired, they “forgot” how to… read more

TIA Announces 2017 TOTY Award Winners

Last night, the Toy Industry Association (TIA) announced the 2017 Toy of the Year award winners at the 17th annual Toy of the Year Awards and Toy Industry Hall of Fame induction ceremony, hosted at… read more

Hot 20 Toy


This play set transforms from a Monkey Temple into a Jungle Headquarters for Ryder and the pups. It features lights and sounds, trap doors, control panels to direct kids to their next mission, vines to… read more

Motor Skills
Social Interaction
Emotional and Social Intelligence

Have a Ball (Pit) with Paw Patrol

Just the thought of a ball pit ushers in memories of childhood and fun times at McDonalds and Chuck E Cheese, floundering around, pretending to swim, and hiding underneath the sea of plastic orbs with… read more


More than 5-feet wide, these full color, durable foam-backed mats offer little ones hours of play. The play mats wipe clean and roll up for easy storage. Available in Peppa Pig, Paw Patrol, and Thomas… read more

Bring Movie Magic to Life with Hot Holiday Toys

Whether it’s Frozen, Peanuts, or Star Wars, there’s a movie every little kid loves and watches on repeat. To help bring the magic of the movies to life this holiday season, Toy Insider Mom Laurie Schacht brought some of the… read more


This interactive pup’s backpack opens to reveal a net launcher, flashlight, and megaphone. Features 24 rescue missions to prepare kids to become members of the Paw Patrol team.

Motor Skills
Social Interaction
Emotional and Social Intelligence