New York Toy Fair 2018

The Toy Association‘s New York Toy Fair will take place from Feb. 17 through 21 this year—and we’re covering all of the action! Be sure to follow @TheToyInsider on Twitter and Instagram, like The Toy Insider on… read more

IAmElemental to Unveil New Female Action Figure at NYTF

IAmElemental, creators of the first female action figures designed specifically for kids, will reveal the company’s new Series 2/Wisdom Warrior Core Power action figure at the North American International Toy Fair from Feb. 17 to 20.… read more

Best of Toy Fair 2016: Big Play That Packs Up to Go

At the 113th North American International Toy Fair, big fun comes in small packages. Your busy summer lives are about to become way easier with companies offering up light, easy-to-carry, foldaway gear for on the go outdoor play.… read more

Toy Fair Brings Science Kits to Little Kids

  Science kits are typically geared toward kids ages 8 and up. There have been plenty of logical reasons for this—for one thing, kids need to be able to read the manual to do the experiments;… read more

Toy Fair 2015: Innovative Toys to Get Kids in Motion

Fresh air, sunlight, and exercise are all wonderful things. Unfortunately, many kids just aren’t getting enough of them. At the recent North American International Toy Fair, I encountered numerous toy makers who are trying to… read more

Creative Plush Takes Toy Fair by Storm

  Plush is not just about stuffed teddies anymore. At North American International Toy Fair, there were dozens of companies with plush on display—ranging from traditional bears, to robotic plush, to artistic plush. Creative plush… read more