Once upon a time, toys coming to life was just a Disney•Pixar fantasy, but with apps like the new Untamed ARena and the newly announced My Smooshy Mushy, kids can interact with virtual versions of their… read more
AR and VR Bring a New Reality to Play
Hot 20 Toy
POKÉMON: LET’S GO, PIKACHU! + POKÉ BALL PLUS PACK/POKÉMON: LET’S GO, EEVEE! + POKÉ BALL PLUS PACK
Explore the Kanto region with Pikachu or Eevee in these two new Pokémon games for Nintendo Switch. Feel like a true Pokémon Trainer while playing with the Poké Ball Plus, which lights up, vibrates, and… read more
Motor Skills
Smart Tech
Nintendo’s Latest Labo Kit Is a Game-Changer
Get ready to race into a new STEM-infused gaming adventure with the Nintendo Labo: Vehicle Kit. Nintendo Labo fuses physical and digital play, letting players build Toy-Con controllers out of cardboard and then use them… read more
The Fall’s Hottest Toys on Cityline
Looking for the hottest new toys of the fall? Toy Insider Mom Laurie Schacht stopped by Cityline to show off some great new toys that teach, just in time for the back-to-school season. For more on… read more
The Best Back-to-School Toys on NBC Chicago
Looking for the best toys for back-to-school season? Toy Insider Mom Laurie Schacht stopped by NBC 5 in Chicago to talk about the best toys that teach. For more information on the products featured in… read more
Check Out These Free Nintendo Labo Workshops Around the Country
Your kids can learn about and try out Nintendo Labo, a video game that requires creativity and hands-on building, for free! Nintendo will host a series of workshops across the country to give younger fans a… read more
Play Hundreds of Microgames in WarioWare Gold
In the time it takes you to finish reading this sentence, you could complete a microgame in WarioWare Gold. Wario is back in the latest WarioWare title from Nintendo for the Nintendo 3DS family of systems. This fast-paced… read more
Nintendo Labo: Vehicle Kit Joins the Cardboard Video Game Collection
Who needs an expensive car when you can drive around using cardboard? The Nintendo Labo: Vehicle Kit is the newest addition to Nintendo Labo, the game that combines the technology of Nintendo Switch with customizable cardboard… read more
STEM and Retro Toys on CBS San Francisco
Toy Insider Senior Editor Marissa DiBartolo stopped by CBS in San Francisco to show off some great STEM toys that are both fun and educational, as well as some great retro toys that both parents… read more
Hot Holiday Toy Scoop on CBS Houston
Want to know what toys you need to grab now before they sell out this holiday season? We offered a sneak peek of the hottest new toys for the holidays at the Toy Insider’s annual… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
