Collect All of the Fierce Mysticons Action Figures

Representation matters, especially in toys. Mysticons Basic Action Figures, from Playmates Toys, join the likes of IAmElemental with strong, independent, and realistic-looking characters for kids. It’s not about girls wanting to play with traditionally “boy”… read more

New SpongeBob SquarePants Toys are Coming in 2019

Alpha Group LLC, a subsidiary of The Alpha Group, and Nickelodeon entered a master toy partnership for SpongeBob SquarePants. The new product line will include toys, collectibles, plush, and novelties, and will debut worldwide in 2019. If… read more

Why Play Fair Is the Place To Be This Weekend

  The second annual Play Fair public celebration of play and entertainment for all ages returns to the Javits Center this weekend, Nov. 4-5. The immersive, experience-rich event nearly triples in size compared to last… read more

Second Annual Play Fair Brings Fun to NYC

  On November 4th and 5th, New York City’s Javits Center will welcome the second annual Play Fair, a celebration of play and entertainment for kids—and parents—of all ages. Hosted by the Toy Industry Association… read more