One of Nickelodeon’s biggest stars is now a member of the Hairdorables squad!
First-Look: Limited Edition JoJo Siwa Hairdorables!
Get Silly with SpongeBob StretchPants
Are you ready kids?!
Nickelodeon’s Rise of the Teenage Mutant Ninja Turtles Makes Its DVD Debut
Booyakasha!
Collect All of the Fierce Mysticons Action Figures
Representation matters, especially in toys. Mysticons Basic Action Figures, from Playmates Toys, join the likes of IAmElemental with strong, independent, and realistic-looking characters for kids. It’s not about girls wanting to play with traditionally “boy”… read more
Here is Every Celebrity Nominated For The 2018 Kid’s Choice Awards
Get ready for some slime and a totally epic time! Nickelodeon has announced its nominees for the 2018 Kids’ Choice Awards. Woo hoo! The KCAs, which celebrate kids’ favorites across movies, TV, music, and digital entertainment will air… read more
New SpongeBob SquarePants Toys are Coming in 2019
Alpha Group LLC, a subsidiary of The Alpha Group, and Nickelodeon entered a master toy partnership for SpongeBob SquarePants. The new product line will include toys, collectibles, plush, and novelties, and will debut worldwide in 2019. If… read more
Expect to See New Thomas & Friends TV Content and Products This Year
Mattel Inc. and Nickelodeon partnered for a new U.S. television and consumer products partnership for Thomas & Friends. The partnership includes the launch of the brand-new seasons of Thomas & Friends on the Nick Jr.… read more
Drive, Fly, and Dive with Spin Master’s Paw Patrol Sub Patroller
Air, land, and sea are no match for this rescue vehicle. Thanks to Spin Master’s Paw Patrol Sub Patroller, kids ages 3 and embark on missions with Ryder and explore the deepest, darkest depths their… read more
Why Play Fair Is the Place To Be This Weekend
The second annual Play Fair public celebration of play and entertainment for all ages returns to the Javits Center this weekend, Nov. 4-5. The immersive, experience-rich event nearly triples in size compared to last… read more
Second Annual Play Fair Brings Fun to NYC
On November 4th and 5th, New York City’s Javits Center will welcome the second annual Play Fair, a celebration of play and entertainment for kids—and parents—of all ages. Hosted by the Toy Industry Association… read more
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
