Search...

Expert Reviews

EXCLUSIVE REVEAL: This Mr. Potato Head Is More Interactive Than Ever

His lips are movin’, and he’s got a lot to say.

Read more

New York Toy Fair 2018

The Toy Association‘s New York Toy Fair will take place from Feb. 17 through 21 this year—and we’re covering all of the action! Be sure to follow @TheToyInsider on Twitter and Instagram, like The Toy Insider on… read more

Read more

IAmElemental to Unveil New Female Action Figure at NYTF

IAmElemental, creators of the first female action figures designed specifically for kids, will reveal the company’s new Series 2/Wisdom Warrior Core Power action figure at the North American International Toy Fair from Feb. 17 to 20.… read more

Read more

Best of Toy Fair 2017: Building Differently

The construction toy aisle has been full of bricks for decades, and that’s not changing anytime soon. What is changing is that in addition to all those classic bricks, kids are being offered new ways… read more

Read more

Best of Toy Fair 2017: Collectibles

Little is still big this year. Collectibles are everywhere, and while they were a major trend in 2016, this year may just outdo the last. The Toy Insider team and I came across hundreds of… read more

Read more

Best of Toy Fair 2017: Toys to Help De-Stress

Take it from a team of professional toy experts, there’s no greater cure for stress than playing with toys. When we hit the North American International Toy Fair, we were so consumed by play, that… read more

Read more

Best of Toy Fair 2017: STEM Toys for Little Kids

These days, STEM (science, technology, engineering, and math) toys are the new black, and if your kid doesn’t have tools that promote these core foundations, he or she may be missing out. And it’s not just the… read more

Read more

Best of Toy Fair 2017: Toys that Promote Emotional Growth

What are you in the mood for? It may seem like a simple question, but for kids who struggle with emotional development, it’s not nearly as easy as it sounds. After roaming the aisles at… read more

Read more

Toy Fair Exclusive Reveal: Why a Tiger Will Be Your Kids’ New BFF This Year

Trips to the zoo are about to become totally unnecessary: This year, Hasbro is bringing an adorable baby tiger to a playroom near you. Roarin’ Tyler, The Playful Tiger Pet is the latest addition to… read more

Read more

Best of Toy Fair 2016: Interactive Pets

Parents can skip the trip to the pet store and head straight to toy aisles that will be filled with pets in all shapes, colors, sizes, and species this year. We found a zoo’s worth of… read more

Read more