New York Toy Fair 2018

The Toy Association‘s New York Toy Fair will take place from Feb. 17 through 21 this year—and we’re covering all of the action! Be sure to follow @TheToyInsider on Twitter and Instagram, like The Toy Insider on… read more

IAmElemental to Unveil New Female Action Figure at NYTF

IAmElemental, creators of the first female action figures designed specifically for kids, will reveal the company’s new Series 2/Wisdom Warrior Core Power action figure at the North American International Toy Fair from Feb. 17 to 20.… read more

Best of Toy Fair 2017: Building Differently

The construction toy aisle has been full of bricks for decades, and that’s not changing anytime soon. What is changing is that in addition to all those classic bricks, kids are being offered new ways… read more

Best of Toy Fair 2017: Collectibles

Little is still big this year. Collectibles are everywhere, and while they were a major trend in 2016, this year may just outdo the last. The Toy Insider team and I came across hundreds of… read more

Best of Toy Fair 2017: Toys to Help De-Stress

Take it from a team of professional toy experts, there’s no greater cure for stress than playing with toys. When we hit the North American International Toy Fair, we were so consumed by play, that… read more

Best of Toy Fair 2017: STEM Toys for Little Kids

These days, STEM (science, technology, engineering, and math) toys are the new black, and if your kid doesn’t have tools that promote these core foundations, he or she may be missing out. And it’s not just the… read more

Best of Toy Fair 2016: Interactive Pets

Parents can skip the trip to the pet store and head straight to toy aisles that will be filled with pets in all shapes, colors, sizes, and species this year. We found a zoo’s worth of… read more

Best of Toy Fair 2016: Toys That Have All the Feels

“But, how does that make you feel?” Toys aren’t all fun and games–they help kids learn important life skills, including enhancing their emotional intelligence. At this year’s North American International Toy Fair, products that emotionally stimulate children… read more