Zuru Launches 5 Surprise Next Month

Zuru launches 5 Surprise, a new blind bag capsule toy at Walmart and other retailers nationwide in April. The toy combines unboxing with the thrill of collectible toys. Each capsule features five sealed segments hiding… read more

New York Toy Fair 2018

The Toy Association‘s New York Toy Fair will take place from Feb. 17 through 21 this year—and we’re covering all of the action! Be sure to follow @TheToyInsider on Twitter and Instagram, like The Toy Insider on… read more

SoundMoovz Is Music That’ll Move You

Music is ever evolving and vastly diverse. There’s jazz, hip-hop, folk, electronic, and more, each with unique instruments that define the genre. And yet, there’s nothing quite like this. Designed for kids ages 8 and… read more

Flip ‘n Catch with Zing Dama

I’m always up for a fresh take on a classic toy. A variant of the classic cup-and-ball-game, Zing Dama from Zing Toys is a simple, yet addicting trick toy that challenges kids ages 4 and… read more

Defend Gotham with This Battle-Ready Batman

Move over sinister souls, this Batbot is ready to foil your plans. New from Fisher-Price, the Imaginext DC Super Friends Batbot XTreme, lets kids ages 3 and up join forces with a larger-than-life version of… read more

Twist and Squish with Mash’Ems from Basic Fun

The collectible craze continues. Ideal for kids ages 5 and up, Mash’Ems are squishy collectibles that let young ones enjoy their favorite characters in a whole new way. If you’re a kid, there’s a Mash’Ems… read more