Search...

Expert Reviews

Club Chelsea is the Coolest Club in Town

Welcome to the club. Club Chelsea, that is. The new line of Barbie dolls from Just Play are the perfect contenders to be any kid’s new BFF. The Club Chelsea doll is a unique, fashion… read more

Read more

Brightlings Are Plush BFFs with a Touch of Tech

Nowadays, it’s hard to walk into a toy store without marveling at the fact that half the toys in that store are smarter than you. With R/Cs, drones, tablets, and smartwatches that defy all odds,… read more

Read more

Set Sail On an Adventure with Jakks Pacific’s Singing Moana and Friends

Move over Elsa. There’s a new Disney princess in town. It’s been three years since the popular ice queen stormed into movie theaters and broke records, stole hearts, and—most importantly—had everyone from your 3-year-old daughter… read more

Read more

New American Girl WellieWishers Encourage Fun and Good Deeds

American Girl has been a staple for doll-loving kids since 1986, letting them play and engage with strong female characters from history and today. WellieWishers, Mattel’s new American Girl line geared toward kids ages 5… read more

Read more

Head Across the Pond in Style with the Beatrix Girls

Any ’90s girl will know the gravity of the words “Girl power!” and how they affected the music industry. Today’s toy aisles are beginning to beef up those girl empowerment toys, using play to show… read more

Read more

American Girl’s BeForever Line Connects to Stories and Characters from Times Past

American Girl reintroduced its BeForever dolls, a line of historical dolls, books, and related accessories that connects girls ages 8 and up with characters and timeless stories from America’s past. First introduced in 1986—and now… read more

Read more

Snow Glow Elsa Will Light Up Your Holiday Season

Disney’s Frozen, which was released almost a full year ago in theaters, is the company’s biggest property—no surprise to anyone that’s been to any store at all since last November. Even throughout the summer, the… read more

Read more

DJ Pon-3 From My Little Pony Equestria Girls Rainbow Rocks Takes Kids Backstage

Dressed for another show-stopping performance, the DJ Pon-3 doll lets kids take part in the fun backstage by becoming her personal stylist. She is part of Hasbro’s line of licensed dolls from Rainbow Rocks, the… read more

Read more

Barbie’s Fashion Goes Digital

Barbie has a new dress, and this time, it’s digital! Like every classy lady, Barbie has her own “little black dress,” but her’s is a step ahead of the curve. Barbie’s Digital Dress Doll, from… read more

Read more