Top Toy Trend: Pet-A-Palooza

Every kid wants a pet, and now they can have one of their own, with some, but not ALL of the responsibility. Kids will love to play with and nurture their very own furry friends… read more

Top Toy Trend: Radical Reveals

Plain old blind bags are so 2016. This year, collectibles are full of fun reveals and multiple levels of surprises. From beasts buried in slime to tiny dolls hidden in confetti peppers, these toys are… read more

Top Travel Toys on Toronto’s CP24

Looking for some great toys for families traveling during the upcoming Canadian Thanksgiving holiday? Toy Insider Associate Editor Maddie Michalik stopped by CP24 in Toronto to show off some great toys to keep kids entertained in… read more

Hot Holiday Toy Preview on The Today Show

Want the inside scoop on what the year’s hottest holiday toys will be? Toy Insider Mom Laurie Schacht stopped by stopped by NBC’s The Today Show to reveal the some of the items on this… read more

Hot Holiday Toys on Mornings with Maria Bartiromo

Looking for a sneak peak of the year’s hottest toys for the holidays? Toy Insider Senior Editor Marissa DiBartolo stopped by Mornings with Maria Bartiromo on Fox Business to talk about the toys that will be… read more


Celebrating the 10th season of Shopkins, these grocery-shaped mini packs include classic Shopkins characters from seasons one to three. The characters will each return with a commemorative gold, silver, or bronze medallion.

Motor Skills
Social Interaction
Emotional and Social Intelligence


Kids can slap on their Wrapple and take it anywhere. Wrapples can detect motion and sound for interactive play, and will respond when kids talk to them.

Social Interaction
Emotional and Social Intelligence


Rollie, the latest Little Live Pet, moves like a real puppy. It licks, wags its tail, and sleeps. It also comes with an adoption certificate for kids to make Rollie their own.

Social Interaction
Emotional and Social Intelligence