Want the inside scoop on what the year’s hottest holiday toys will be? Toy Insider Mom Laurie Schacht stopped by stopped by NBC’s The Today Show to reveal the some of the items on this… read more
Celebrating the 10th season of Shopkins, these grocery-shaped mini packs include classic Shopkins characters from seasons one to three. The characters will each return with a commemorative gold, silver, or bronze medallion.
Kids can slap on their Wrapple and take it anywhere. Wrapples can detect motion and sound for interactive play, and will respond when kids talk to them.
Rollie, the latest Little Live Pet, moves like a real puppy. It licks, wags its tail, and sleeps. It also comes with an adoption certificate for kids to make Rollie their own.
Open the door to discover an adorable, glitter-eyed Disney character. There are 78 characters available to collect and a variety of package sizes. The doors stack and connect to create a playspace, and additional play… read more
This new addition to the Cutie Cars collection includes two levels of water play. Kids can style and transform their Cutie Cars with a decoration station, fun ramp, and dry and scent stations.
Packaged to look like cotton candy, this Pikmi set includes a jumbo reversible plush, two medium-sized scented plushes, and eight fun surprises, such as stickers, gel pens, and more. There are three jumbo Pikmis to… read more
Control MiBRO through the remote to play, prank, spy, and command. Speak through him or put him into stealth mode to go undercover. MiBRO features smart talking phrases and sounds and accessories.
Treasure X sends kids on a unique unboxing adventure. Featuring 10 levels of surprises, kids will unwrap, dig, and discover a treasure map, X-Marks coin, X-Cavator digging tool, action figure, treasure chest, and more.
Each Scruff‐a‐Luv comes as a matted ball of fur. Kids wash, dry, and groom their pet to reveal whether it’s a dog, cat, or rabbit. Each pet includes a name tag, an adoption certificate, a… read more