Hot Holiday Toy Preview on The Today Show

Want the inside scoop on what the year’s hottest holiday toys will be? Toy Insider Mom Laurie Schacht stopped by stopped by NBC’s The Today Show to reveal the some of the items on this… read more

SHOPKINS MINI PACKS SHOPPER PACKS

Celebrating the 10th season of Shopkins, these grocery-shaped mini packs include classic Shopkins characters from seasons one to three. The characters will each return with a commemorative gold, silver, or bronze medallion.

Motor Skills
Social Interaction
Emotional and Social Intelligence

WRAPPLES

Kids can slap on their Wrapple and take it anywhere. Wrapples can detect motion and sound for interactive play, and will respond when kids talk to them.

Social Interaction
Emotional and Social Intelligence

LITTLE LIVE PETS MY KISSING PUPPY ROLLIE

Rollie, the latest Little Live Pet, moves like a real puppy. It licks, wags its tail, and sleeps. It also comes with an adoption certificate for kids to make Rollie their own.

Social Interaction
Emotional and Social Intelligence

DISNEY DOORABLES

Open the door to discover an adorable, glitter-eyed Disney character. There are 78 characters available to collect and a variety of package sizes. The doors stack and connect to create a playspace, and additional play… read more

Motor Skills
Emotional and Social Intelligence

SHOPKINS CUTIE CARS SPLASH ‘N GO SPA WASH

This new addition to the Cutie Cars collection includes two levels of water play. Kids can style and transform their Cutie Cars with a decoration station, fun ramp, and dry and scent stations.

Motor Skills
Emotional and Social Intelligence

PIKMI POPS FLIPMIS SUPERFLIP

Packaged to look like cotton candy, this Pikmi set includes a jumbo reversible plush, two medium-sized scented plushes, and eight fun surprises, such as stickers, gel pens, and more. There are three jumbo Pikmis to… read more

Motor Skills
Emotional and Social Intelligence
Tech 12 Toy

REALLY RAD ROBOTS MIBRO

Control MiBRO through the remote to play, prank, spy, and command. Speak through him or put him into stealth mode to go undercover. MiBRO features smart talking phrases and sounds and accessories.

Motor Skills
Social Interaction
Emotional and Social Intelligence
Smart Tech
Hot 20 Toy

TREASURE X

Treasure X sends kids on a unique unboxing adventure. Featuring 10 levels of surprises, kids will unwrap, dig, and discover a treasure map, X-Marks coin, X-Cavator digging tool, action figure, treasure chest, and more.

Motor Skills
Emotional and Social Intelligence
Hot 20 Toy

SCRUFF-A-LUVS

Each Scruff‐a‐Luv comes as a matted ball of fur. Kids wash, dry, and groom their pet to reveal whether it’s a dog, cat, or rabbit. Each pet includes a name tag, an adoption certificate, a… read more

Social Interaction
Emotional and Social Intelligence