Monster High Boo-riginal Creeproductions Emerge for Friday the 13th
Monster High launched in 2010 and was a force in the doll aisle for eight spooktacular years.
Read more
The 2022 Barbie Fashionista Lineup Celebrates All Kinds of Bodies
Some of the new dolls will feature behind-the-ear hearing aids, a prosthetic leg, and other realistic features.
Read more
Learning to Crawl Is as Easy as 1-2-3 with this Fisher-Price Puppy
Wiggle, wiggle, wiggle — yeah.
Read more
Strike a Pose in a Life-Size Barbie Dreamhouse in the Interactive World of Barbie Exhibit
It’s like that Tyra Banks movie, but real life!
Read more
Hot Wheels Partners with Paralympic Athlete for R/C Aaron Wheelz Wheelie Chair
Mattel is launching the first-ever, remote control wheelchair toy in partnership with paralympic champion Aaron “Wheelz” Fotheringham.
Read more
Mattel Launches He-Man and the Masters of the Universe ‘Roblox’ Experience
This is the latest Mattel title to join the metaverse!
Read more
Introduce Babies to a World of Color with the Fisher-Price Happy World Line
The Fisher-Price Happy World collection includes plush bugs, activity toys, stroller mobiles, and playmats.
Read more
MATCHBOX RECYCLING TRUCK
The Matchbox Recycling Truck is a 15-inch, large-scale truck made from 80% ISCC-certified plastic and is packed with authentic features and details. Press the buttons on top of the cab to activate sounds for added… read more
Read more2022 Summer Gift Guide
Toddlers
Preschool
Grade School
Tweens
Industry Trends
Pop Trends
