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Expert Reviews

Hit the Road in Style with the L.O.L. Surprise! Car-Pool Coupe

The stylish sports car comes with an exclusive L.O.L. Surprise! doll and features a surprise pool and dance floor!

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Unbox the Giant, Glam L.O.L. Surprise! Amazing Surprise Playset

Kids can unbox the downtown cityscape maze and find 14 exclusive L.O.L dolls!

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Super Blanky Is Here to Save the Day

Kids can be warm while fighting crime!

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The ‘L.O.L. Surprise! Winter Disco Movie’ Heads to Amazon Prime Video Kids

The L.O.L. Surprise! crew is headed to Prime Video for a wintery, sparkly adventure!

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L.O.L. SURPRISE! MAKEOVER SERIES FUZZY PETS

Kids can bathe these pets inside the shampoo bottle package to wash the colorful fuzz off, revealing the pet underneath. Each package contains seven surprises, including a surprise color-change feature when kids place the pet… read more

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L.O.L. SURPRISE! MAKEOVER SERIES #HAIRGOALS

These L.O.L. Surprise! dolls have soft hair or glitter hair and come packaged in a transforming hairspray can capsule. There are 12 characters to collect, each with 15 surprises for kids to unbox, including a… read more

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It’s No Surprise L.O.L. Surprise! Confetti Pop Is the Best One Yet

Don’t worry y’all—the threequel is just as good as the original. Series three of L.O.L. Surprise! is making its way downtown and into store shelves, with more surprises and confetti all jam-packed into a sphere… read more

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The Hottest Holiday Toys on Fox 5 New York

Want to grab the year’s hottest toys before they fly off retailers’ shelves? Toy Insider Senior Editor Marissa DiBartolo welcomed Fox 5 New York to the offices of The Toy Insider to show off toys parents and… read more

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