It’s Go Time for Star Wars: Rebels with Lego’s Ghost Starship
With Lego’s Star Wars The Ghost play set, kids can blast, zoom, and soar as they battle the Empire with the intergalactic ship from the Star Wars: Rebels animated TV series. The 929-piece building set comes fully loaded… read more
Read more
Toy Insider Mom Kicks Off the Holiday Shopping Season on MSNBC
With Thanksgiving officially behind us, the season of holiday shopping is now in full swing. On MSNBC, our Toy Insider Mom Laurie Schacht showed off a few of her favorite toys that also happen to… read more
Read more
Toy Insider Mom Shows Off Hot Entertainment Toys on ABC
There’s no denying that some of this season’s hottest toys are based on kids’ favorite movie, TV, and video game characters. From Disney Frozen’s Queen Elsa to The Beatrix Girls who are a real band… read more
Read more
LEGO Batman 3: Beyond Gotham Goes a Step Beyond Typical Bat-Adventures
Be it a movie, a TV series, or a video game, there’s nothing worse than an adaptation of a beloved property that seems to disrespect what made the source material so wonderful. Having said that,… read more
Read more
Go Beyond Gotham in New Behind the Scenes Videos from Warner Bros.
Ever wonder what goes into making the video games that your family loves? Warner Bros. Interactive Entertainment released two new developer diaries giving fans an inside look at the making of the upcoming LEGO Batman… read more
Read more
LEGO Batman 3 Goes FAR Beyond Gotham
Imagine a world—no, wait, a universe—where you could play a single video game as more than 150 different characters. Warner Bros. Interactive Entertainment, TT Games, and LEGO will put your imagination to shame with the… read more
Read more
Halloween Costumes Inspired by Childhood Toys
With just over a month until Halloween, I am begging my kids to tell me what they want to be. Of course, that answer changes on an almost daily basis. Sigh. The joys of parenting.… read more
Read more
Queen Latifah Says Toy Insider is Her Go-To Gift Guide
This morning on the Queen Latifah Show, the famous actress/rapper/singer/producer named Toy Insider as her go-to holiday gift guide when choosing toys for her nieces and nephews. With toys such as Razor’s PowerRider 360, LEGO Star… read more
Read more
Play as Your Favorite Lego Ninjago Character? Yes, You Clan!
There are countless themes for Lego construction toys, and the same holds true for Lego-based video games. To a certain degree, all have the same basic aesthetic and game play: three-quarters aerial view, and lots… read more
Read more
Boy Toys Go Girly Featuring Toy Insider Mom Laurie Schacht
Who says Legos, Nerf blasters, and R/C toys are just for boys? This stereotype is a thing of the past, and the great divide between boys’ and girls’ toys has officially been crossed. Many toy companies… read more
Read more2020 Summer Gift Guide
Toddlers
Preschool
Grade School
Tweens
Industry Trends
Pop Trends
