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Expert Reviews

L.O.L. Surprise! Maker Delivers Masks, Protective Shields to U.S. Hospitals

More than 65,000 face masks and face shields were delivered to U.S. hospitals this week.

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Get Trendy with New L.O.L. Surprise! x Uniqlo Fashion Capsule

Uniqlo and MGA Entertainment will launch a new kids’ fashion range this spring.

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The New L.O.L. Dolls Your Kids Need: O.M.G. Lights!

MGA Entertainment introduces new luminous L.O.L. Surprise! Lights doll collection.

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Hit the Road in Style with the L.O.L. Surprise! Car-Pool Coupe

The stylish sports car comes with an exclusive L.O.L. Surprise! doll and features a surprise pool and dance floor!

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L.O.L. SURPRISE! MAKEOVER SERIES FUZZY PETS

Kids can bathe these pets inside the shampoo bottle package to wash the colorful fuzz off, revealing the pet underneath. Each package contains seven surprises, including a surprise color-change feature when kids place the pet… read more

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L.O.L. SURPRISE! MAKEOVER SERIES #HAIRGOALS

These L.O.L. Surprise! dolls have soft hair or glitter hair and come packaged in a transforming hairspray can capsule. There are 12 characters to collect, each with 15 surprises for kids to unbox, including a… read more

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Eye Spy Surprises With New L.O.L. Dolls

Kids can unwrap surprises and solve mysteries with L.O.L. Surprise! Under Wraps, series four in the popular line of collectible dolls from MGA Entertainment. This time, kids must put their detective skills into high gear… read more

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The Hottest New Toys at Toy Fair on CBS News

What will be the hottest toys this holiday season? Toy Insider Mom Laurie Schacht spoke to CBS News at the annual North American International Toy Fair in New York about what toys will be hot commodities… read more

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It’s No Surprise L.O.L. Surprise! Confetti Pop Is the Best One Yet

Don’t worry y’all—the threequel is just as good as the original. Series three of L.O.L. Surprise! is making its way downtown and into store shelves, with more surprises and confetti all jam-packed into a sphere… read more

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Unwrap Layers of Fun with the Hottest New Collectible

It is rare kids find as much fun in unwrapping a toy as they do in actually playing with it, but half the excitement of L.O.L. Surprise! from MGA Entertainment comes with removing the dolls… read more

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