AR and VR Bring a New Reality to Play

Once upon a time, toys coming to life was just a Disney•Pixar fantasy, but with apps like the new Untamed ARena and the newly announced My Smooshy Mushy,  kids can interact with virtual versions of their… read more

Tech 12 Toy


With a Ferris wheel coaster car lift, the 800-piece set includes made-in-the-U.S. rods and connectors, parts to build the coaster, and a cardboard VR viewer to virtually ride it with the K’NEX Ride It! app.

Motor Skills
Social Interaction
School Readiness
Smart Tech

The Year’s Hottest New Tech Toys on Cheddar

Want to get a head start on shopping for this year’s hottest tech toys? Toy Insider Editor-in-Chief Jackie Breyer stopped by Cheddar to talk about some of the coolest tech toys at this year’s North American… read more

Inspire Future Careers Through Childhood Play

Kids can pretend to be doctors while dressing up in a white coat and giving check-ups to their dolls. They can imagine being race car drivers while spinning their Hot Wheels across the floor, or… read more

Super Stocking Stuffers on Better Western Mass

These stocking-sized toys are big, big fun. Toy Insider Senior Editor Marissa DiBartolo stopped by Western Mass News to show off some great stocking stuffer toy ideas for the kids on your holiday shopping list. For… read more

Stellar STEM Toys on Fox 45 Baltimore

Looking for some super smart toys? Toy Insider Senior Editor Marissa DiBartolo joined Fox 45 in Baltimore to show off some great STEM toys that are educational as they are fun to play with. For more… read more

Stealthy STEM Toys on NBC Dallas

Toys are a brilliant way to teach kids concepts of science, technology, engineering, and math because as kids don’t even know they’re learning while they play. Toy Insider Mom Laurie Schacht stopped by NBC in Dallas… read more

Stellar STEM and Science Toys on The Weather Channel

Got a budding scientist or weather geek on your holiday shopping list? Toy Insider Mom Laurie Schacht stopped by The Weather Channel to talk about some wonderful science and weather toys that can keep kids entertained… read more