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Expert Reviews

Teni and Tayo Creations Celebrates African Stories with Superhero Characters

Support a Black-owned and woman-owned business with back-to-school toys and backpacks.

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Jakks Pacific Upgrades Perfectly Cute Baby Dolls with Even More Inclusive Features

The baby dolls are available in a wide range of ethnicities.

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Helen Keller Joins Barbie’s Inspiring Women Series of Dolls

Helen Keller is joining the ranks of Barbie’s Inspiring Women to inspire passion, advocacy, and resilience in kids.

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Embrace Autism Awareness and Advocacy with a Beanie Baby Dog

Support the autism community with a colorful pooch pal.

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Join the Climate Change Conversation with American Girl

Learn how to live a more sustainable life with a new episode of the ‘Conversations for Change’ series.

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Think You Got Game? Share Your Ideas in Google Play’s Change the Game Design Challenge

No expert skills needed — just vision and passion.

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Join Us at #PartyForKeeps on Twitter: April 9!

Win positive prizes all week long with our For Keeps giveaways!

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Snack On Candy Charcuterie Boards Based on Inspiring, Female Characters

Charcuterie gets a sweet twist with ATL Boards’ collection of candy boards based on The Charmsters.

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Reimagine Potato Families with More Inclusive Potato Heads

The classic Mr. Potato Head brand is officially dropping the “Mr.” to become more inclusive for all

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World Colors Line Expands Along with Kids’ Self-Esteem

Faber-Castell is adding more realistic and diverse skin tones to the World Colors line.

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