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Expert Reviews

Kids Can Bounce, Toss, and Hug Fuzzbies

Fuzzbies, from Imperial Toy, are adorable plush balls for kids ages 3 and up. Kids can hug, toss, and bounce Frankie, the yellow fuzzy ball that features big, soft eyes and a friendly, cartoonish, teeth-bearing… read more

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Zooma Splat X Smack-Shot Is Ready to Glow When You Are!

The slingshot is the kind of classic toy that a kid can spend hours playing with—and now imagine it with a laser! That’s one of the special features of the new Zooma Splat X Smack-Shot,… read more

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Fun with Kids: Outdoor Toys

In Toy Insider Mom’s latest Fun with Kids video, she and Woman’s Day’s Sara Lyle show off the hottest outdoor toys that will keep kids occupied all summer long. Smakaball (Smakaball) Gets kids off the… read more

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Fun with Kids: Outdoor Toys

In Toy Insider Mom’s latest Fun with Kids video, she and Woman’s Day’s Sara Lyle show off the hottest outdoor toys that will keep kids occupied all summer long. Smakaball (Smakaball) Gets kids off the… read more

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Toy Insider Mom’s Hottest Toys for Summer Fun with Wendy Williams

School’s almost out and there are tons of awesome toys available to keep kids playing all summer long. Toy Insider Mom Laurie Schacht showed off the hottest toys to ensure summer fun on Wendy Williams last week,… read more

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Lum Lums Light-Up Friendship

Lum Lums, from Imperial Toy, is a new collection of pocket-sized dolls, pets, and accessories that light up with the magical power of friendship. When girls hold their Lum Lums by both of their hands, all… read more

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Kidz Bop Toys On Their Way In 2012

For 11 years kids have been growing up to the tunes of Kidz Bop and this year, Imperial Toy is introducing the official Kidz Bop toy line! The Toy line is due out in the… read more

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