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Expert Reviews

Make Bathtime More Bubbly with Bloopies Mermaids

Swim into summer with these bubble-blowing mermaid friends!

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CRY BABIES TUTTI FRUTTI

These dolls feature fruit-themed pajamas and are scented to match. Ella is dressed like a strawberry, Mel is dressed like a watermelon, and Pia is dressed like a pineapple. Kids can take their pacifier away… read more

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Toys for a Sugar-Free Easter Basket on Fox Ft. Myers

This Easter, swap candy for toys in your kids’ Easter baskets.

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BLOOPIES FLOATIES

These Bloopies sisters love to swim and come with their own animal-shaped float! Kids can watch the sisters swim alongside them by pulling the rope to rotate the motor. For even more fun, give Bloopies… read more

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VIP PETS GLITTER TWIST

VIP Pets Glitter Twist features 12 new characters, all with glitter woven into their 12 inches of long, luscious hair! Each pet comes in one of six new sparkly blind packs. Kids can unveil which… read more

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Join Us for Our #VIPPets Party on Twitter: March 26!

Long hair, don’t care! Win fabulous VIP Pets prizes all week long from IMC Toys!

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Discover and Style the VIP Pets Mini Fans

These tiny collectibles seriously have hair for days.

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CRY BABIES MAGIC TEARS STORYLAND

These mini baby dolls are inspired by classic fairy tales like Alice in Wonderland, Peter Pan, and Little Red Riding Hood! Kids can find the rainbow key to open the capsule and discover 10 surprise… read more

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Cry Happy Tears and Win Prizes at Our #TuttiFruttiParty: Jan. 15

Win prizes from the new Cry Babies Tutti Frutti collection all week long!

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Unbox Sweet Surprises with Cry Babies Magic Tears Tutti Frutti

Squeeze the day with these fruit-themed collectibles that cry colored tears!

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