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Expert Reviews

IAmElemental Releases Holiday Gift Sets

IAmElemental issued limited-edition holiday gift sets of its award-winning female superheroes. The gift sets feature female action figures from the company’s Series 1: Courage (Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence, and Fear) and Series 2: Wisdom… read more

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IAmElemental Reveals Wisdom Warrior Core Power Figure

IAmElemental revealed the company’s newest action figure, the Series 2/Wisdom Warrior Core Power Figure. The figure features more than 30 points of articulation and includes removable accessories including a helmet, armor, powerful bow and arrow,… read more

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IAmElemental to Unveil New Female Action Figure at NYTF

IAmElemental, creators of the first female action figures designed specifically for kids, will reveal the company’s new Series 2/Wisdom Warrior Core Power action figure at the North American International Toy Fair from Feb. 17 to 20.… read more

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A New #GirlPower TV Series Based on IAmElemental Action Figures is Headed Our Way

The obsession with IAmElemental‘s kick butt action figures is about to get even bigger. The Jim Henson Co. is set to develop a new animated kid’s TV series inspired by these fierce female warriors. The series… read more

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Just In Time to Save the Play, Here is Every Superhero Toy Your Kid Needs

Some things may change, but superheroes will always be in style. No playtime is complete without your little one dashing in right in the nick of time to save the world from total destruction. Better… read more

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Kickstarter Toy Projects: Where Are They Now?

Bringing innovative products to the market is easier than ever thanks to Kickstarter. The crowdfunding site proves that user interest and involvement in a product’s creation can be invaluable. Many of today’s toys and games… read more

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Top Picks From Toy Fair on CBS 2 New York

The North American International Toy Fair has taken over the Javits Center in New York this weekend, and Toy Insider Mom Laurie Schacht stopped by CBS 2 in New York to show off some of… read more

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IAmElemental Series 2/Wisdom Warriors

IAmElemental’s second series of female action figures features Oblivioun, Mastery, Exploration, Logic, Curiosity, Ingenuity, and Creativity. Each Lunchbox set includes all seven figures with accessories and shields, trading cards, a workbook full of activities, and… read more

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Top Toy Trend: Girl Power

Girls can do anything, whether they want to grow up to be engineers or fight crime as a superhero. Girls are calling for toys that meet their interests and passions, and toy companies are answering… read more

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IAmElemental Donates Action Figures Throughout Childhood Cancer Awareness Month

The IAmElemental superheroes are joining the fight against pediatric cancer. IAmElemental is running a Buy One, Donate One program for every Courage Core Power female action figure purchased on the company’s online store in support… read more

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