IAmElemental Releases Holiday Gift Sets

IAmElemental issued limited-edition holiday gift sets of its award-winning female superheroes. The gift sets feature female action figures from the company’s Series 1: Courage (Bravery, Energy, Honesty, Industry, Enthusiasm, Persistence, and Fear) and Series 2: Wisdom… read more

IAmElemental Reveals Wisdom Warrior Core Power Figure

IAmElemental revealed the company’s newest action figure, the Series 2/Wisdom Warrior Core Power Figure. The figure features more than 30 points of articulation and includes removable accessories including a helmet, armor, powerful bow and arrow,… read more

IAmElemental to Unveil New Female Action Figure at NYTF

IAmElemental, creators of the first female action figures designed specifically for kids, will reveal the company’s new Series 2/Wisdom Warrior Core Power action figure at the North American International Toy Fair from Feb. 17 to 20.… read more

Kickstarter Toy Projects: Where Are They Now?

Bringing innovative products to the market is easier than ever thanks to Kickstarter. The crowdfunding site proves that user interest and involvement in a product’s creation can be invaluable. Many of today’s toys and games… read more

Top Picks From Toy Fair on CBS 2 New York

The North American International Toy Fair has taken over the Javits Center in New York this weekend, and Toy Insider Mom Laurie Schacht stopped by CBS 2 in New York to show off some of… read more

IAmElemental Series 2/Wisdom Warriors

IAmElemental’s second series of female action figures features Oblivioun, Mastery, Exploration, Logic, Curiosity, Ingenuity, and Creativity. Each Lunchbox set includes all seven figures with accessories and shields, trading cards, a workbook full of activities, and… read more

Motor Skills
Social Interaction
Emotional and Social Intelligence

Top Toy Trend: Girl Power

Girls can do anything, whether they want to grow up to be engineers or fight crime as a superhero. Girls are calling for toys that meet their interests and passions, and toy companies are answering… read more