Hatchimals Are a New, Magical Play Experience

All year long, the toy industry was tight-lipped about what’s behind the hottest toy of the year—but now the secret has cracked. Hatchimals, the newest line from Spin Master, is an interactive experience like we’ve never… read more

Blast Away Bugs With Zuru’s XShot Bug Attack Combo Pack

Crushing creepy crawlies just got a whole lot more exciting. Zuru’s XShot Bug Attack Eliminator & 2 Predator TK-3 Combo Pack has everything kids need to start exterminating insect invaders—including the bugs themselves! Designed for kids ages… read more

Build Your Own Video Game with Bloxels

I know what you’re thinking. “My 8-year-old plays enough video games.” Now that may be true, but how many does he or she make? Bloxels, from Mattel, is an app-based video game that lets aspiring programmers ages… read more

If You BOSEbuild It They Will Come

Products that are ready to rock straight out of the box are cool and all, but there’s always some fun and exploration to be had with a little D-I-Y. Designed for kids ages 8 and up,… read more

Who Dunnit’ With Doctor Who Clue

The ninth season of Doctor Who premiered last weekend, and to celebrate the Doctor finally returning to my TV screen, I figured he could also make his debut in another aspect of my life: game night. Doctor Who… read more

Toy Insider Mom Talks #TITECH12 on Bloomberg

Secret’s out, and The Toy Insider is thrilled to share its annual holiday gift guide with you! Our Toy Insider Mom Laurie Schacht joined Bloomberg this morning to share some of the most innovative toys… read more