Hot Holiday Toy Preview on The Today Show

Want the inside scoop on what the year’s hottest holiday toys will be? Toy Insider Mom Laurie Schacht stopped by stopped by NBC’s The Today Show to reveal the some of the items on this… read more

Hot 20 Toy

LASER X FUSION

Kids can customize a Laser X game with this modular system. Featuring two blasters, a long-range adapter, a spotting scope, and more, this set equips two players or the ultimate single player.

Motor Skills
Social Interaction
Emotional and Social Intelligence
Hot 20 Toy

BOXY GIRLS

Kids can collect all four Boxy Girls: Willa, Nomi, Brooklyn, and Riley. Each doll comes with four shipping boxes that kids can open to reveal fashion surprises, including clothes, bags, makeup, jewelry, and more.

Motor Skills
Emotional and Social Intelligence
Hot 20 Toy

SMOOSHY MUSHY BABY

Kids can collect these squishy babies, each hidden inside a magic baby bottle with disappearing milk. Each baby also comes with a mini squishy plushy, a mini baby bottle, and key chains.

Motor Skills
Emotional and Social Intelligence
Hot 20 Toy

POMSIES

Each interactive Pomsies pet has a furry face and a tail that kids can wrap around their wrists. Pomsies are available in six styles, feature two play modes, and express themselves with sounds and light-up… read more

Motor Skills
Social Interaction
Emotional and Social Intelligence
Hot 20 Toy

TREASURE X

Treasure X sends kids on a unique unboxing adventure. Featuring 10 levels of surprises, kids will unwrap, dig, and discover a treasure map, X-Marks coin, X-Cavator digging tool, action figure, treasure chest, and more.

Motor Skills
Emotional and Social Intelligence
Hot 20 Toy

HATCHIBABIES

Introducing the newest Hatchimals straight from Hatchtopia: the HatchiBabies. These magical creatures are hidden inside colorful eggs, but they have a secret—they’re forever babies! Will you hatch a boy or a girl?

Motor Skills
Emotional and Social Intelligence
Smart Tech
Hot 20 Toy

SAFARI LEARNING STATION

This play station teaches animals, ABCs, 123s, and more. The three-in-one arch adjusts from floor play to standing play to grow with baby. Features three different modes and multiple interactive elements.

Motor Skills
Social Interaction
Emotional and Social Intelligence
School Readiness