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Expert Reviews

IMAGINEXT ULTRA T-REX

This 2.5-foot dino walks forward and roars. With a press of his power pads, his eyes light up and his mouth opens and closes with chomping sound effects. He comes with three Imaginext figures and… read more

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BRIGHT BEATS SMART TOUCH PLAY SPACE

The interactive light bar responds to baby’s touch with music, lights, and songs. Grows with baby and teaches colors, numbers, the alphabet, and cause and effect, while keeping baby busy with ball ramps, a spinner,… read more

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FISHER-PRICE CLASSICS FERRIS WHEEL

Modeled after the classic toy from 1966, kids can wind the knob and hear a little tune as the Ferris wheel revolves. The four passengers are removable for even more play value.

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LITTLE PEOPLE BIG ANIMAL ZOO

The interactive elephant features articulated movement and three touch points for music and silly sound effects. Kids can rock the monkey, tip the platform to feed the animals, or give them a checkup.

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BRIGHT BEATS DANCE & MOVE BEATBO

This futuristic friend features fun songs, learning content, and dance moves. With three play modes, BeatBo will teach letters, colors, counting, music, and cause and effect. He can even record phrases and remix them into… read more

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MY FIRST THOMAS & FRIENDS RAIL ROLLERS SPIRAL STATION

Drop Thomas and Diesel on one side of Tidmouth Sheds and they’ll roll down the spiral track to the roundabout at the bottom, or drop them on the other side and they’ll fall through the… read more

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Top Toys for Summer Fun on WCIU Chicago

With Memorial Day coming up this Monday, you know that’s the first sign that summer is right around the corner! And we can’t think of a better way to kick off one of our favorite seasons… read more

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The SpongeBob SquarePants Krabby Patty Food Truck Is a Boatload of Fun!

It’s not easy being a pirate–or a food entrepreneur, for that matter. Now kids can learn both lessons with the Imaginext SpongeBob SquarePants Krabby Patty Food Truck, based on the pirate ship turned food truck… read more

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Batman Unlimited, DC Super Friends Animated Content to Debut Following Successful Toy Lines

Warner Bros. Consumer Products, DC Entertainment, and Warner Bros. Animation have created a wave of new content inspired by toy lines from Mattel and Fisher-Price. Batman Unlimited, based on Mattel’s new toy line, will launch… read more

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Fisher-Price Launches Best Possible Start Campaign with Mothers from All Over the World

This past Friday, Fisher-Price Inc. released a short film entitled Wishes for Baby, marking the official launch of its Best Possible Start marketing campaign. Directed by Patrick Creadon, and filmed with real parents from around… read more

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