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Expert Reviews

Fisher-Price Launches Best Possible Start Campaign with Mothers from All Over the World

This past Friday, Fisher-Price Inc. released a short film entitled Wishes for Baby, marking the official launch of its Best Possible Start marketing campaign. Directed by Patrick Creadon, and filmed with real parents from around… read more

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Toy Insider Mom Makes Holiday Shopping Simple on CBS New York

We’re only five shopping weeks away from the holidays and our Toy Insider Mom Laurie Schacht knows what every kid is going to be asking for this year. From anything Frozen to Paw Patrol toys,… read more

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The Toy Insider Goes Behind the Scenes of the Macy’s Thanksgiving Day Parade

The Toy Insider’s Christine Duhaime interviews John Piper, vice president and creative director of the Macy’s Parade Studio, about the brand-new Thomas the Tank Engine balloon that will be featured at this year’s Macy’s Thanksgiving… read more

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Little People Friends Say Cheese with New Game from TCG

Smile and say, “cheese!” The Fisher-Price Little People Photo Discovery Game, from TCG, lets kids ages 3 and up take turns taking pictures with the Discovery Camera to be the first one to fill up… read more

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S’getti Scatter Is Silly Strategy Fun

I don’t know about you, but I always enjoy a game of pick-up sticks. My first set was a tube of colorful plastic rods, and later I picked up a nice set of wooden ones… read more

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Toy Insider Mom Brings Hard-to-Find Toys to Fox 5 DC

While Halloween and Thanksgiving are more likely on your current radar, it’s never too early to start shopping for those big winter holidays that always creep up on us too fast. Our Toy Insider Mom… read more

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Family Game Night Ideas

Now that it’s getting darker sooner, it means we are spending less time outside after school playing. Being inside and cooped up can be a recipe for disaster. This is why we started doing family… read more

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The Laugh & Learn Smart Stages Mower Develops with Your Kid

While kids are growing up, especially the smallest of youngsters, it’s only natural that they get attached to their toys. It’s not always easy telling kids that it’s time to move on from their precious… read more

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Ride into Learning with the Smart Stages Train

Parents love toys that grow with their kids because they offer lots more play value. This year, Fisher-Price will launch the new Smart Stages line, which features three levels of intuitive learning for kids ages… read more

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Fisher-Price Makes Vacuuming Fun for Youngsters

Not all vacuums are created equal and Fisher-Price is giving kids ages 1 to 3 a super-cool toy vacuum that features more than 30 sing-along songs, tunes, and phrases making this annoying (or at least… read more

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