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Expert Reviews

Frozen Fan Fest: A+ Frozen 2 Apparel, from Dress up to Day Wear

Kids can play pretend or add some Frozen flair to their day with this new apparel.

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Inspire Future Careers Through Childhood Play

Kids can pretend to be doctors while dressing up in a white coat and giving check-ups to their dolls. They can imagine being race car drivers while spinning their Hot Wheels across the floor, or… read more

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The Hottest Halloween Looks You’ll See This Year

In just one week, little Jyn Ersos will flock to your front door hoping to score some sweet candy, every Marvel and DC Comics super hero alike will save the world from impending doom, and… read more

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Just Pretend Kids Adds Frill and Fun to Dress-Up

Despite what others may think, I’ve always believed myself to be some kind of a fairy princess. Now, with the new costumes from Just Pretend Kids, people will finally see eye-to-eye with me. The Enchanted… read more

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#DisguiseLEGO Twitter Party: Oct. 14!

The Toy Insider will host a Twitter party on Friday, Oct. 14 from 11 a.m.-12 p.m. EST with Disguise! Play and follow along using #DisguiseLEGO to win brand new costumes from Disguise’s Halloween and dress-up… read more

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Suit Up and Blast Off Like Iron Man with the New Arc FX Armor

With the upcoming release of Marvel Avengers: Age of Ultron—mark your calendars for May 1!—Hasbro launched a pretty sick line of superhero toys for kids and Marvel fans of all ages. There’s figures, vehicles, Play-Doh, and, of… read more

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Rubie’s Dresses Up Playtime with Imagine by Rubie’s

Rubie’s Costume Co. is a go-to for Halloween fun. With the company’s new Imagine by Rubie’s line, kids can dress-up as their favorite characters 365 days of the year. That’s right—Rubie’s is bringing kids’ favorite brands… read more

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Lena, The Toy Insider Kid, Shows Off Just Pretend Kids’ Costumes

Lena, The Toy Insider Kid, loves to play dress up. She is interested in anything beautiful, and is quite partial to wearing wings. Just Pretend Kids‘ Dress Up Collection has a wide range of shiny, sparkly,… read more

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Pretend Play and Dress Up

When I was a kid, my brothers and I would play all summer long, or during school vacations, using pretend play. We did not have a lot of money growing up and therefore not a… read more

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Lottie Dolls Are Raising the Bar in Goal-Oriented Fashion

Lottie Dolls, new from Arklu, encourage girls to be less sugar-and-spice, and more smart-and-savvy-minded. This collection of dolls puts the power of girlhood into a 7.5-inch doll called Lottie, that is aimed at girls, ages… read more

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