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Expert Reviews

Spin Master Makes Waves with Mermaid High Fashion Dolls Launch

The Mermaid High brand is making a splash with fashion dolls and exciting YouTube content.

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Cry Babies Dress Me Up Series Make Wardrobe Meltdowns Cute

Kids can take dress-up on the go with the new Cry Babies Magic Tears Storyland Dress Me Up Series.

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Adora’s Fairy Garden Friends Feature Hair that Changes Colors in the Sun

No water or temperature changes needed!

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Turn Back Time with the Barbie Rewind ‘80s Edition Dolls

Barbie is bringing back the era of big hair, big shoulder pads, and big cassette tapes.

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Crystalina Dolls Shine Bright with Powers of Positivity

Crystalina sprites will share their aura to ward off negativity or overcome a challenge.

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Jakks Pacific Announces Magical Disney Encanto Line

Sing along with the Madrigal family in new playsets that feature music and interactive elements.

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Distroller’s Neonate Babies Nursery Expands with FlyNerlies that Really Fly

Kids can nurture their FlyNerlies to leave their NeoCocoon and to teach them how to fly.

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Help Barbie Treat Patients with this Comprehensive Clinic

Barbie can treat her patients with the best care in this clinic!

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Lights, Camera, Action on L.O.L. Surprise for ‘L.O.L. Surprise! the Movie!’

The L.O.L. Surprise squad is coming to a big screen near you — and new toys are coming, too!

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Celebrate Diversity and Unity with American Girl’s World by Us Collection

A trio of new friends is ready to play.

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