Barbie’s 60th anniversary is bringing lots of fun for kids and families.
Celebrate 60 Years of Barbie with New Toys, Family Events
Sing and Dance Along with Pinkfong Baby Shark Dolls
The “Baby Shark” song will stay stuck inside your head with these adorable cuddly plush from WowWee.
Join the Hairdorables Squad with Series 2
Their hairdos and attitudes just got bigger with the new Hairdorables Series 2 and Hairdorables Pets collections.
Wear Your Best OOTD to Our #OffTheHookParty on Jan. 25!
SPONSORED
Get your OOTD ready: You’ll have five chances to win some Off The Hook prizes!
The ’90s Are Back with Polly Pocket World Compacts
We are all just living in Polly’s world with the revamped Polly Pocket World Assortment compacts from Mattel.
FurReal Ricky, the Trick-Lovin’ Pup Is Your New Puppy BFF
Good news, parents: You can now get your kids the puppy they’ve always begged for. Well, sort of. Hasbro‘s FurReal Ricky, the Trick-Lovin’ Pup is an interactive pet that kids ages 4 and up will… read more
Meet the #Hairdorables During Our Twitter Party on July 13!
SPONSORED
Fluff, flip, and freshen up your hair! We’re throwing a Hairdorables Twitter party, sponsored by Just Play Toys, on Friday July 13 from 11 a.m.-12 p.m. EST. Join us for an hour full of fun, trivia, and… read more
My Paper Dolly Pouchpad Returns Playtime to the Past
Nowadays, if your kid can’t code, are you even doing this whole parenting thing right? Don’t get me wrong, I love a good STEM-inspired robo pet just as much as the next girl, but when… read more
Become a Candy Queen with the JoJo Siwa Singing Doll
SPONSORED
Hot take: “Kid In A Candy Store” by JoJo Siwa is the new “I Want Candy” by Aaron Carter. If you haven’t heard this musical masterpiece yet, you’re missing out. It’s an ode to candy… read more
BOTTLE SQUAD DOLLS
Each of these characters has its own unique super powers. These dolls encourage kids to be kind, brave, smart, and strong. Each comes with a five-piece superhero costume, a drinking bottle, and a matching mask… read more
School Readiness
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
