Play Gets Prehistoric with the Cave Club from Mattel
Together, Rockelle and Tyrasaurus are dino-mite!
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Style and Surprise with the Love, Diana Mystery Shopper Playset
Play at home like one of YouTube’s biggest stars!
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You Can Bid On Swarovski-Covered American Girl Dolls
The one-of-a-kind dolls are covered in thousands of Swarovski crystals.
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Inclusivity-Based I’m A Girly Fashion Dolls Come to the U.S.
Style these unique dolls with wigs, clothing, and more!
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Share Big Adventures with the Journey Girls Dolls
Big adventures with your BFFs have never been more fun!
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Become a Hairdresser at Home with CurliGirls
Master a curly hairdo with these stylish, collectible dolls!
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Watch This Barbie Video for a Teachable Moment on Racism
Barbie and Nikki deliver an important message about racism.
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Dazzle Kids with American Girl’s Nutcracker Sugar Plum Fairy Doll
The limited-edition doll features more than 240 Swarovski crystals!
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Get Ready for ‘Frozen 2’ Fun at Our #MagicInMotionElsa Twitter Party: Oct. 9!
Play along for your chance to win magical Frozen 2 prizes!
Read more2020 Holiday Gift Guide
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