Spin Master Makes Waves with Mermaid High Fashion Dolls Launch
The Mermaid High brand is making a splash with fashion dolls and exciting YouTube content.
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Cry Babies Dress Me Up Series Make Wardrobe Meltdowns Cute
Kids can take dress-up on the go with the new Cry Babies Magic Tears Storyland Dress Me Up Series.
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Adora’s Fairy Garden Friends Feature Hair that Changes Colors in the Sun
No water or temperature changes needed!
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Turn Back Time with the Barbie Rewind ‘80s Edition Dolls
Barbie is bringing back the era of big hair, big shoulder pads, and big cassette tapes.
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Crystalina Dolls Shine Bright with Powers of Positivity
Crystalina sprites will share their aura to ward off negativity or overcome a challenge.
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Jakks Pacific Announces Magical Disney Encanto Line
Sing along with the Madrigal family in new playsets that feature music and interactive elements.
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Distroller’s Neonate Babies Nursery Expands with FlyNerlies that Really Fly
Kids can nurture their FlyNerlies to leave their NeoCocoon and to teach them how to fly.
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Help Barbie Treat Patients with this Comprehensive Clinic
Barbie can treat her patients with the best care in this clinic!
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Lights, Camera, Action on L.O.L. Surprise for ‘L.O.L. Surprise! the Movie!’
The L.O.L. Surprise squad is coming to a big screen near you — and new toys are coming, too!
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Celebrate Diversity and Unity with American Girl’s World by Us Collection
A trio of new friends is ready to play.
Read more2021 Holiday Gift Guide
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