Watch This Barbie Video for a Teachable Moment on Racism
Barbie and Nikki deliver an important message about racism.
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Dazzle Kids with American Girl’s Nutcracker Sugar Plum Fairy Doll
The limited-edition doll features more than 240 Swarovski crystals!
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Get Ready for ‘Frozen 2’ Fun at Our #MagicInMotionElsa Twitter Party: Oct. 9!
Play along for your chance to win magical Frozen 2 prizes!
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Kids Become Playtime Royalty with New Love, Diana Princess of Play Toy Line
It’s at Walmart now!
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Madame Alexander’s My Little Girl Will Be Your New Bestie
This toddler doll is perfect for cuddling!
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New Study Finds Playing with Dolls Goes Beyond Fun — It Develops Social Skills
Barbie teamed up with neuroscientists to understand the power of play.
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*Show Yourself* Some Frozen Fun with the Magic in Motion Elsa Doll
This singing, interactive Elsa doll is truly magical!
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Goodnight Coney Is Always Ready for Bedtime
This doll is your baby’s newest bedtime routine BFF.
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Blast Off with a Trailer & Mattel Toys for Netflix’s ‘Over the Moon’
A young scientist and her pet bunny build a rocket to fly to the moon.
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Bring Billie Eilish to the Playroom with Music Video Series Dolls and Figures
Billie Eilish has entered the toy box.
Read more2020 Holiday Gift Guide
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