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Expert Reviews

How Sweet It Is To Be Surprised with New Cupcake Surprise!

Perfect for a princess, fairy or all-around party, these delectable dolls from Sunny Days Entertainment will definitely bring the sweetness to any occasion. The Cupcake Surprise scented dolls look like a beautifully decorated cupcake until… read more

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Top Toy Trend: Retro Revival

The nostalgia is real. Millennial parents who grew up in the ’80s and ’90s are eager to share their childhood experiences with their kids today, and toy manufacturers are letting them live the dream. From… read more

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CUPCAKE SURPRISE

These cupcakes transform into princesses with a simple flip. Each of the 12 dolls comes with a hairbrush, and there are six scents available: strawberry, vanilla, grape, chocolate, lemon, and peanut butter.

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Back to School Toys on Global News’ The Morning Show

Looking for some great toys for back-to-school season? Toy Insider Mom Laurie Schacht stopped by The Morning Show on Canada’s Global News to talk about the best toys for getting kids ready to head back to… read more

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Toy Trends for Fall on WCIU’s The Jam

Toy Insider Mom Laurie Schacht stopped by The Jam on WCIU in Chicago to talk about the biggest toy trends for fall for kids of all ages. For more on the items featured in this segment,… read more

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Get Your Fill of Sweets During Our #CupcakeSurprise Twitter Party on May 11

Dessert is always a good idea, and luckily we’re throwing the sweetest party yet! The Toy Insider will host a Twitter party with Cupcake Surprise on Friday, May 11 from 11 a.m.-12 p.m. EST. Join us for… read more

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Good Things Come in Small Packages with Cupcake Surprise Minis

Honey, I Shrunk the Cupcakes—the much-anticipated sequel to Honey, I Shrunk the Kids—brings less panic and more fun. You know ’em, you love ’em, and now you can get your hands on the adorable miniature… read more

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Rad Retro Toys on Better Connecticut

What’s old is fun again. Toy Insider Senior Editor Ali Mierzejewski stopped by Better Connecticut in New Haven to show off some great nostalgic toys that kids will love as much as their parents did when they… read more

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Join Us for a Super Sweet #CupcakeSurprise Twitter Party on October 20!

The Toy Insider will host a Twitter party with Cupcake Surprise on Friday, October 20 from 11 a.m.-12 p.m. EST. Join us for an hour full of fun, trivia, and surprises using #CupcakeSurprise! Cupcake Surprise dolls, from… read more

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Back-to-School Fun on WCUI Chicago’s “The Jam”

Looking for great toys for your kids this back to school season? Toy InToy Insider Mom Laurie Schacht stopped by WCIU’s “The Jam” to talk about the best new toys for the new semester. For more on… read more

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