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Expert Reviews

SHIMMER ‘N SPARKLE FRIENDSHIP BRACELET STUDIO

Kids can make hundreds of knotted, braided, and beaded fashion bracelets with this arts & crafts kit. It keeps all threads in place and makes creating pretty thread patterns simple and easy. No batteries or… read more

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Create Fabulous Fashion Accessories with this Ultimate Knitting Station

Learn how to loom knit with this fun, colorful kit!

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NICKELODEON SLIME 3 COLORS IN 1 ICE CREAM BUCKET

Kids can have squishy, ooey-gooey fun with 3 pounds of Nickelodeon Slime. The premade slime is mixed to the perfect consistency for kids to twist, swirl, and stretch.The slime stays fresh in the reusable, divided… read more

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The Spring’s Hottest New Toys on Better Western Mass

Spring is here and we’ve got the hot new toys kids will be asking for.

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SHIMMER ‘N SPARKLE ULTIMATE TIE DYE CREATIONS STUDIO

Design and create super bright Tie Dye fashions! Kids can make trendy bright fashions totally mess free. Twist it, Band it, Dye it! There are five different effects including rainbow burst, spiral, striped, and more!

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SNEAK PEEK: 2021 Top Toys & Trends

The Toy Insider gives you a sneak peek at what’s to come in 2021!

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SHIMMER ‘N SPARKLE 5-IN-1 ULTIMATE KNITTING STATION

Kids can knit their own mini earbud purse, scarf, hat, and more with this set. It comes with yarn and five different knitting looms, including a two-sided spool loom. This product will be available in… read more

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2021 First-Look Toy Trends: Home Is Where the Fun Is

These toys engage kids for hours at home!

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Super Snow Day Toys on Better Connecticut

The coolest new toys for wintertime fun. 

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Toys to Bust Boredom on CT Live

The best toys to help kids stay entertained during the long winter months

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