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Expert Reviews

CUPCAKE SURPRISE DOLLS

Decadent desserts transform into princesses with a quick flip. Each scented doll comes with her own styling hairbrush. Cupcake Surprise is available in six scents: strawberry, vanilla, grape, chocolate, lemon, and peanut butter.

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Unwrap Layers of Fun with the Hottest New Collectible

It is rare kids find as much fun in unwrapping a toy as they do in actually playing with it, but half the excitement of L.O.L. Surprise! from MGA Entertainment comes with removing the dolls… read more

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Join Us For Sweet Surprises: Cupcake Surprise Twitter Party on June 9!

The Toy Insider will host a Twitter party with Cupcake Surprise on Friday, June 9 from 11 a.m.-12 p.m. EST. Join us for an hour full of fun, trivia, and surprises using #CupcakeSurprise! Cupcake Surprise dolls, from… read more

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Lil’ Butter Series Two Features New Interests & Passions

Lil’ Butters are back, with even more personality than before. Series two of the sassy line of 4-inch collectible figures from Snap Toys is here and features incredible new designs bursting with color and spunk.… read more

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Treat Yourself to a Delicious Delight with Cupcake Surprise

The only thing better than a cupcake is a cupcake that’s full of surprises. Cupcake Surprise dolls transform from a colorfully decorated cupcake into an adorable collectible doll. The first series of Cupcake dolls are… read more

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Now You Can Buy American Girl Dolls at Toys “R” Us

Rejoice: Getting your hands on American Girl dolls is about to get that much easier.  In addition the company’s 20 stores throughout the U.S. and its online shop, Toys “R” Us will be the first U.S.-based retailer to… read more

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Journey to the Underland with Jakk Pacific’s Alice Through the Looking Glass Dolls

It’s been more than six years since I last took a trip to the fantastical world that is Underland, and I could not have been happier to get my ticket back this year. Sadly, it… read more

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Love YourZelf with New Dolls from Moose Toys

Moose Toys (a company on The Toy Insider’s Hot 20 list this year) has introduced the Zelfs, collectible dolls that live in a “fab-itat” in the secret garden of Zardenia. These dolls feature colorful, spiketacular… read more

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