Top Toy Trend: All the Feels

Tactile play is back in a big way—you feel us? Kids will love these toys full of slime, squishy, and sequin fun so much that they won’t want to put them down. And they don’t… read more

RYAN’S WORLD PLUSH

This plush line includes the cast of Ryan’s World from Ryan’s Toys Review and Gus the Gummy Gator’s YouTube channels, including Red Titan, Baby Dino, and more. Comes in three sizes: clip-on, medium, and large.

Social Interaction
Emotional and Social Intelligence

SQUEEZAMALS

Kids can collect more than 20 of these super soft, squishy, slow-rise, foam-stuffed animals, each with its own sweet scent.

Social Interaction
Emotional and Social Intelligence

SHIMMEEZ

Shimmeez are glittery, shimmery, two-toned, sequined plush with a super soft feel and embroidered accents. The plush change color when kids swipe their hand across them.

Social Interaction
Emotional and Social Intelligence

Shimmeez Are Sparkling, Sequin-Flip Perfection

🎤Shimmy, shimmy cocoa what, listen to me now. 🎤 Shimmeez, from Beverly Hills Teddy Bear Co., are the two-toned sequin plush of our dreams. Shimmeez fuse super soft and adorable plush pals with tactile sequin… read more

Top Travel Toys on Better Connecticut

Looking for some great toys to keep kids entertained on long road trips? Toy Insider Senior Editor Marissa DiBartolo stopped by Better Connecticut in New Haven to talk about some of the top travel toys of… read more

Summer Toys on Your Morning

Summer has arrived and there’s tons of summer toys to help kids make the most of it! Toy Insider Associate Editor Maddie Michalik stopped by Your Morning to talk all the hottest toys, including retro toys,… read more

SQUEEZAMALS

Squeezamals are super squishy, soft, slow-rise foam stuffed animals. When kids squeeze them down, they can watch the plush form back to its original shape. There are more than 20 scented characters to collect in… read more