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Expert Reviews

These Dolls Go from Baby to Big Girl in Seconds

We’ve heard of reversible shirts, but now, get ready for… reversible dolls. Flip Zee Girls, by Jay@Play, is a line of plush dolls that can be played with in two ways. Each doll comes packaged… read more

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Why We Are Totally In Love with Luvabella

It’s in our nature to nurture. And now, kids can nurture the most interactive and responsive baby doll ever. Spin Master’s Luvabella is an adorable tech-infused baby doll that will delight kids with realistic movements and… read more

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Make Music from Straight from the Heart with Tenney and Logan

American Girl introduces two new contemporary characters into its line this year: Tenney Grant and Logan Everett. Tenney is a breakout songwriter who is trying to find the heart to be herself. In her story, she… read more

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Brightlings Are Plush BFFs with a Touch of Tech

Nowadays, it’s hard to walk into a toy store without marveling at the fact that half the toys in that store are smarter than you. With R/Cs, drones, tablets, and smartwatches that defy all odds,… read more

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DISNEY MY TIME SINGING ELENA OF AVALOR

Kids can sing along with Elena as she embarks on magical adventures. Press Elena’s necklace to hear her sing “My Time,” from the Disney Channel TV series. The doll’s articulated arms allow her to hold… read more

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Restore the Northern Lights with a New Elsa Doll

I guess we just really aren’t ready to let it go. Disney Frozen is still a big hit—with the new Disney Frozen Northern Lights bringing back all of our favorite Frozen friends this year. And… read more

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Wonder Crew Redefines Guys and Dolls

You’re getting ready to head over to your nephew’s birthday party when you realize you forgot all about getting him a present (face, meet palm). The clock is ticking and you only have 20 minutes… read more

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Dive into Bathtime Fun with Colors of the Sea Ariel

Bathtime just got a whole lot more colorful. New innovative technology makes Jakks Pacific’s new Colors of the Sea Ariel your kid’s new favorite bath toy. Ariel isn’t your normal, run of the mill bath… read more

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