Expert Reviews

Get Stuck on Building with Gecko Blocks

This new twist on classic blocks is sure to stick. Gecko Blocks are a new kind of building block ready to switch up playtime. These blocks are the first adhesive foam blocks, so they stick together… read more

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Mermaid Magic Princess Sofia Adds a Splash of Fun to Bathtime

Say goodbye to the dreaded bathtime begs and bribes. The newest Princess Sofia doll is ready to dive in and really shake — or rather, splash— things up during bathtime. Just Play’s Sofia the First… read more

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Best of Toy Fair: Gender Neutral Baby Toys

IT’s a tale as old as time: Pink is for girls and blue is for boys—but not anymore. If there’s one thing that North American Toy Fair 2016 made clear, it’s that infant toy manufacturers have… read more

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Neat-Oh! Offers Plush for the Tub

Minilotta, from Nici Wonderland and distributed exclusively in the U.S. by Neat-Oh!, is an adorable plush doll for kids ages 2 and up to bring into the bathtub. Minilotta features brown hair in pigtails, orange… read more

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Bath Toys Make a Splash at Toy Fair 2015

This year, bathtime and playtime will become one and the same. Kids will no longer take pride in going days without bathing or purposely “forgetting” to wash behind their ears. In fact, judging from all… read more

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Mega Bloks First Builders Makes A Splash at Bath Time

  Mega Bloks First Builders line features big blocks for little hands, so that toddlers can begin playing with construction toys at an early age. The blocks are fun and colorful—and now Mega Bloks is… read more

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