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Expert Reviews

Mattel Debuts Free Resource with Fun Activities for Kids

The new online hub offers fun projects and ways kids can play from home.

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Families Can Celebrate Favorite Foods … with Barbie!

Kids can reveal dolls inspired by favorite foods, such as donuts, pizza, tacos, popcorn, and more.

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Encourage Kids to Embrace Democracy with These 10 Political Toys

Kids can learn about democracy and elections with these new political toys.

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Be Inspired by Barbies Based on Historical Women

Mattel welcomes Billie Jean King, Florence Nightingale, and Ella Fitzgerald.

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Kids Can Help Design the First ‘Barbie Style’ Dolls

Vote for certain stylish Barbie looks for a brand-new doll series.

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The Hottest New YouTuber Toy Lines Coming This Year

From the computer screen to the toy aisle, these Internet stars are shaking up toy lines.

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Mattel Goes for the Gold with New Olympics Collection

Mattel unveils gold medal-worthy toys inspired by the Tokyo Olympics.

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Embrace Your Inner Barbie with New Forever 21 Collection

A new fashion collaboration between the iconic doll brand and the popular retailer dropped online.

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Kids Can Be Anything at Barbie Festival in LA

The Mattel festival is all about fun and inspiration for kids of all ages.

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Barbie Inspires Kids to Relax and Meditate with Mindful App ‘Headspace’

The fashionable dolls partner with ‘Headspace’ to create a custom kids meditation program and wellness-inspired Barbies.

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