Kids can learn about democracy and elections with these new political toys.
Mattel welcomes Billie Jean King, Florence Nightingale, and Ella Fitzgerald.
Vote for certain stylish Barbie looks for a brand-new doll series.
From the computer screen to the toy aisle, these Internet stars are shaking up toy lines.
Mattel unveils gold medal-worthy toys inspired by the Tokyo Olympics.
A new fashion collaboration between the iconic doll brand and the popular retailer dropped online.
The Mattel festival is all about fun and inspiration for kids of all ages.
The fashionable dolls partner with ‘Headspace’ to create a custom kids meditation program and wellness-inspired Barbies.
Barbie Fashionistas dolls are embracing diversity and inclusion.
First, dunk the doll in water to get rid of the paint on her body. To activate color change, dip the heart-shaped brush in ice water and rub all over the doll. Each doll comes… read more