Search...

Expert Reviews

Celebrate Everyday Heroes with Matchbox, UNO, Mega Construx #ThankYouHeroes Toys

You can feel good buying toys that will benefit our real-life heroes!

Read more

Buy a Doll, Donate a Doll with the Barbie #ThankYouHeroes Program

For each eligible career doll sold from May 14-17, Barbie will donate a doll to the First Responders Children’s Foundation.

Read more

Mattel Debuts Free Resource with Fun Activities for Kids

The new online hub offers fun projects and ways kids can play from home.

Read more

Families Can Celebrate Favorite Foods … with Barbie!

Kids can reveal dolls inspired by favorite foods, such as donuts, pizza, tacos, popcorn, and more.

Read more

Encourage Kids to Embrace Democracy with These 10 Political Toys

Kids can learn about democracy and elections with these new political toys.

Read more

Be Inspired by Barbies Based on Historical Women

Mattel welcomes Billie Jean King, Florence Nightingale, and Ella Fitzgerald.

Read more

Kids Can Help Design the First ‘Barbie Style’ Dolls

Vote for certain stylish Barbie looks for a brand-new doll series.

Read more

The Hottest New YouTuber Toy Lines Coming This Year

From the computer screen to the toy aisle, these Internet stars are shaking up toy lines.

Read more

Mattel Goes for the Gold with New Olympics Collection

Mattel unveils gold medal-worthy toys inspired by the Tokyo Olympics.

Read more

Embrace Your Inner Barbie with New Forever 21 Collection

A new fashion collaboration between the iconic doll brand and the popular retailer dropped online.

Read more