If your child is a budding chef or simply looking to expand their Barbie collection, the Barbie Ultimate Kitchen play set from Mattel will serve up some delicious playtime treats! The sleek design offers… read more
Cook Up Culinary Creations with Barbie Ultimate Kitchen Playset
#DynacraftBikeParty: Twitter Party May 18
SPONSORED
It’s almost summertime! Get outside and enjoy the fresh air with new bikes from Dynacraft! You can enter to win your own Dynacraft prizes in our #DynacraftBikeParty Twitter Party, sponsored by Dynacraft, on Friday, May… read more
Ride in Style with New Dynacraft Bikes
SPONSORED
Spring is here—and that means it’s time for a super fun, super stylish new bike! Of course, parents are always looking for the safest ride for their kids. Dynacraft bikes are always built with high-quality… read more
Barbie Amps Up Girl Power for International Women’s Day
Chloe Kim, Patty Jenkins, Bindi Irwin, and other inspiring ladies now have their own Barbie dolls. Mattel is releasing 17 new Barbie dolls honoring historical and modern-day role models from around the world, ahead of… read more
Kids Can Become A Unicorn Doctor Thanks To Barbie
S.O.S—we’ve got a sick unicorn! Someone alert Barbie that her little enchanted pal isn’t feeling too well, and in the meantime, try using this Kiss and Care Unicorn Doctor Set to see if there’s… read more
The Most Sought-After Toys from the Past Six Decades That Are Still Hot Today
Out with the old and in with the new? More like, reinvent the old and make it new. The toy industry is constantly upping its game, adding shiny, new playthings for kids to obsess over… read more
Make Slime and Erupt Volcanoes with this Barbie Chemistry Set
Kids are going to learn chemistry with Barbie this year. 👩🔬 The Barbie Fundamentals Chemistry Set, from Thames & Kosmos, is a portable science lab with everything kids need to learn chemistry and perform some pretty… read more
Giddy Up with Barbie DreamHorse
Giddy up girl! Barbie just got a new horse and it’s pretty dreamy. Barbie DreamHorse, from Mattel, provides kids with their own a ranch-style Barbie as well as an animated, interactive, walking, and dancing (!!!) horse.… read more
Why Classic Play Is Here to Stay
Since we were kids, toys have long evolved from our Battleships sets and Pet Rocks. Now, as manufacturers dazzle us with all the newest gizmos, gadgets, and app-controlled toys—even Crayola has digital assets—it may seem… read more
BARBIE-ON-THE-GO CAR WASH
This line of play sets features track pieces, mini dolls, and motorized ponies or vehicles to collect. The 3-inch Barbie has articulated joints so kids can place her in the vehicle or on the pony.… read more
Motor Skills
WELCOME TO THE TOY INSIDER! There is nothing like watching your little one unwrap the one toy they've been wishing for all season—and we're here to help you find the perfect toy to bring a smile to your kid's face!
