You can feel good buying toys that will benefit our real-life heroes!
For each eligible career doll sold from May 14-17, Barbie will donate a doll to the First Responders Children’s Foundation.
The new online hub offers fun projects and ways kids can play from home.
Kids can reveal dolls inspired by favorite foods, such as donuts, pizza, tacos, popcorn, and more.
Kids can learn about democracy and elections with these new political toys.
Mattel welcomes Billie Jean King, Florence Nightingale, and Ella Fitzgerald.
Vote for certain stylish Barbie looks for a brand-new doll series.
From the computer screen to the toy aisle, these Internet stars are shaking up toy lines.
Mattel unveils gold medal-worthy toys inspired by the Tokyo Olympics.
A new fashion collaboration between the iconic doll brand and the popular retailer dropped online.