Mattel unveils gold medal-worthy toys inspired by the Tokyo Olympics.
A new fashion collaboration between the iconic doll brand and the popular retailer dropped online.
The Mattel festival is all about fun and inspiration for kids of all ages.
The fashionable dolls partner with ‘Headspace’ to create a custom kids meditation program and wellness-inspired Barbies.
Barbie Fashionistas dolls are embracing diversity and inclusion.
First, dunk the doll in water to get rid of the paint on her body. To activate color change, dip the heart-shaped brush in ice water and rub all over the doll. Each doll comes… read more
Barbie is hitting the road!
Come on Barbie, let’s go party! Join us for a super sparkling #PedalItForward Twitter Party. RSVP to win!
Get ready to ride on Dynacraft’s new Barbie wheels.
This purple and pink bike includes custom rainbow Barbie and unicorn graphics, a padded seat, and rear coaster breaks. The bike also includes adjustable, removable training wheels, and a handlebar bag.