Celebrate Everyday Heroes with Matchbox, UNO, Mega Construx #ThankYouHeroes Toys
You can feel good buying toys that will benefit our real-life heroes!
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Buy a Doll, Donate a Doll with the Barbie #ThankYouHeroes Program
For each eligible career doll sold from May 14-17, Barbie will donate a doll to the First Responders Children’s Foundation.
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Mattel Debuts Free Resource with Fun Activities for Kids
The new online hub offers fun projects and ways kids can play from home.
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Families Can Celebrate Favorite Foods … with Barbie!
Kids can reveal dolls inspired by favorite foods, such as donuts, pizza, tacos, popcorn, and more.
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Encourage Kids to Embrace Democracy with These 10 Political Toys
Kids can learn about democracy and elections with these new political toys.
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Be Inspired by Barbies Based on Historical Women
Mattel welcomes Billie Jean King, Florence Nightingale, and Ella Fitzgerald.
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Kids Can Help Design the First ‘Barbie Style’ Dolls
Vote for certain stylish Barbie looks for a brand-new doll series.
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The Hottest New YouTuber Toy Lines Coming This Year
From the computer screen to the toy aisle, these Internet stars are shaking up toy lines.
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Mattel Goes for the Gold with New Olympics Collection
Mattel unveils gold medal-worthy toys inspired by the Tokyo Olympics.
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Embrace Your Inner Barbie with New Forever 21 Collection
A new fashion collaboration between the iconic doll brand and the popular retailer dropped online.
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