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Expert Reviews

YooHoo & Friends Provides an Adorable & Educational Experience

Yooooooohoooooo! Cute plushies over here! Aurora’s YooHoo & Friends line of super adorable plush animals has it all. YooHoo & Friends is based on rare or endangered animals found all over the world, and reinforces… read more

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Win Adorable Plushies in our #AuroraYooHooParty on March 8!

RSVP for your chance to win Aurora World’s YooHoo & Friends, including the brand new YooHoo Sacks!

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New Dr. Seuss Toys are Coming From Aurora!

Aurora World will launch a line of products inspired by the books by American author Theodor Geisel, also known as Dr. Seuss. The initial launch will feature popular characters from the books and will be… read more

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SEA SPARKLES RAINBOW VIOLET

Rainbow Violet is a mermaid with blue and purple hair, a gorgeous rainbow tail, and a bright golden crown. This 18-inch doll features Mylar material for realistic and soft hair that kids can comb.

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Best of Toy Fair 2017: Collectibles

Little is still big this year. Collectibles are everywhere, and while they were a major trend in 2016, this year may just outdo the last. The Toy Insider team and I came across hundreds of… read more

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GNOMLINS

These five wizened guys with colorful oversized hats, prominent noses, and fluffy white beards are available in 7.5-, 11-, and 16-inch styles.

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FLATTSO

Flattso is a soft, square-shaped naptime or travel pillow with an endearing face. Flattsos are available in six styles, including hedgehog, panda, tiger, lion, giraffe, and elephant.

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SEA SPARKLES—SEA SHIMMERS

Sea Shimmers—Crystal, Amber, and Garnet—are magical mermaids with elegant outfits, sparkling crowns, and long hair that is infused with shimmering mylar.

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