New Dr. Seuss Toys are Coming From Aurora!

Aurora World will launch a line of products inspired by the books by American author Theodor Geisel, also known as Dr. Seuss. The initial launch will feature popular characters from the books and will be… read more


Rainbow Violet is a mermaid with blue and purple hair, a gorgeous rainbow tail, and a bright golden crown. This 18-inch doll features Mylar material for realistic and soft hair that kids can comb.

Best of Toy Fair 2017: Collectibles

Little is still big this year. Collectibles are everywhere, and while they were a major trend in 2016, this year may just outdo the last. The Toy Insider team and I came across hundreds of… read more


These five wizened guys with colorful oversized hats, prominent noses, and fluffy white beards are available in 7.5-, 11-, and 16-inch styles.


Flattso is a soft, square-shaped naptime or travel pillow with an endearing face. Flattsos are available in six styles, including hedgehog, panda, tiger, lion, giraffe, and elephant.


Sea Shimmers—Crystal, Amber, and Garnet—are magical mermaids with elegant outfits, sparkling crowns, and long hair that is infused with shimmering mylar.