We’re on the right (subway) track, baby, cuz we were born this way!
SYBO Games — the company that heads the popular Subway Surfers mobile game — partnered with Lady Gaga’s Born This Way Foundation’s #BeKind21 campaign. Co-founded by Gaga and her mother, the Born This Way Foundation and its movement calls on the public to practice an act of kindness each day from Sept. 1-21. The foundation aspires to build kinder, more connected communities that foster mental wellness.
This partnership kicks off a series of events leading up to Subway Surfers’ 10th-anniversary celebration next June and extends the company’s longtime effort to promote inclusivity, diversity, and kindness. The Subway Surfers’ World Tour stops in Las Vegas beginning on Sept. 1, where players will be encouraged to sign the #BeKind21 pledge. Little gamers will also meet Cleo — a big star from Las Vegas — who is known for her dedication to spreading kindness and bravery wherever she goes.
Kids can join Subway Surfers and Born This Way Foundation’s commitment to kindness here! And don’t forget to play the Subway Surfers World Tour 2021 — check out the trailer below!
Subway Surfers is designed for players ages 9 and up and is available to download from the App Store and Google Play.