July 23, 2020  • 1-4 p.m.

For the last decade, the Toy Insider’s Sweet Suite event has brought together toy manufacturers, press, and influencers for the biggest night of play. This year, the event is going virtual, AND we have another major announcement: We’re letting retailers in on the fun!

On July 23, the first EVER Sweet Suite @ Home: Retailer Day will bring all the excitement of Sweet Suite to retail store owners, buyers, and distributors.

Sponsored by the Toy Insider’s sister publication, the Toy Book, Sweet Suite @ Home: Retailer Day will give retailers the full Sweet Suite experience, including the ability to explore the virtual show floor and get live toy demos via video chat. Toy retail pros can scope out some awesome products, learn about this year’s hottest toy trends, and let toy companies know they’re interested in carrying their products!

CLICK HERE TO REGISTER TO ATTEND RETAILER DAY*

What the heck is Sweet Suite?!

Sweet Suite is a toy party and networking event for manufacturers, press, and digital influencers. At the Toy Insider, we have been throwing this incredible event for more than 10 years. Our guests know to expect lots of toys, delicious sweet treats, and so many special, one-of-a-kind moments when they come to Sweet Suite. We work hard to connect toy companies with content creators who will help spread the word about their products. For more information on the influencer event, click here! This year, the influencer and media portion of Sweet Suite will take place on July 22, 2020, with the special Retailer Day to follow on July 23! Due to COVID-19, both events will be virtual this year.

Watch the below video to see what Sweet Suite is all about! 

Click here to view the 2019 Sweet Suite photo album!


What toy companies will be there?

Even though Sweet Suite is taking place from the comfort of our homes this year, there will still be more than 75 toy brands in attendance, from the major manufacturers you know and love, to smaller, independently-owned toy companies just starting out. Join us to see the latest and greatest toys that will hit store shelves in Q3 and Q4. Some companies will even be revealing products that have NEVER been seen before!

Sweet Suite @ Home: Retailer Day is an invitation-only event designed for retail store owners, buyers, and toy distributors. Want access to Sweet Suite @ Home? Register below!

CLICK HERE TO REGISTER TO ATTEND RETAILER DAY*

*Please note that we will be vetting registrations. Retailer Day is only open to retailers, buyers, distributors, and other reps. Admission is at the Toy Book’s sole discretion. Registrants that do not fall into one of the aforementioned categories may be rejected.


Need something else?

Email theteam@sweetsuiteevent.com for more information!

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