July 9, 2020 • 4-9 p.m. • Pier Sixty • New York City
Known as the BIGGEST Night of Play, Sweet Suite is a legendary toy party for members of the press and top-tier digital influencers. The event welcomes more than 400 guests to check out the hottest new toys and collectibles of the year from more than 85 toy brands. Guests meet face to face, play with hundreds of new toys, and enjoy an exciting party atmosphere with tons of interactive elements, like photo opps, contests, games, and so much more. Guests will enjoy delicious food and cocktails, all while getting a first look at new product reveals and making new industry connections.
Why Sweet Suite?
Sweet Suite is not a trade show — it’s a huge party! Throughout the event, influencers and press will see toys for the first time before they are unveiled anywhere else, including Toy Fair! Our event is unparalleled and offers attendees a completely unique experience, from decadent food and drinks, to a 25-pound box of SWAG! 2020 will kick off a new decade of Sweet Suite events, and we can’t wait to usher in the next decade of FUN!
Influencers and press will meet with representatives from more than 85 toy brands. Whether it is the best board game, the coolest collectible, or the hottest toy trends, you will see it all at Sweet Suite!
Here are the brands that were at Sweet Suite 2019!
See all the fun from Sweet Suite 2019!
2020 Event Resources
- Attendee requirements: Read all about what it takes to get an invitation to Sweet Suite!
- Invitation application: Meet all of our requirements? Click here to tell us about yourself and your outlet and request an invitation!
- Event FAQs: Read everything you need to know about Sweet Suite!
- Press room: Coming in July – stay up to date on the latest toy and pop culture news, and what’s happening at Sweet Suite 2020! In the interim – Visit our Official Virtual Press Office from past events!
- Sponsor Information: Booth space, shipping deadlines, furniture, and more! Just for sponsors!