July 9, 2020  • 4-9 p.m. • Pier Sixty • New York City

Looking for the hottest toys of the year? We’ve got them ALL! Known as the Biggest Night of Play, Sweet Suite is a legendary toy party for members of the press and top-tier digital influencers, including Instagram stars and popular YouTubers. At Sweet Suite, more than 400 guests will get up close and personal with the coolest new toys, collectibles, video games, and more from more than 80 companies. This party is all about fun and it’s full of interactive experiences, like photo opps, contests, games, and so much more. Guests will enjoy delicious food and cocktails, all while getting a first look at new product reveals and getting inspired for upcoming holiday gift guides.

Why Sweet Suite?

Sweet Suite is not a trade show — it’s a huge party! Throughout the event, influencers and press will see toys for the first time before they are unveiled anywhere else, including Toy Fair! Our event is unparalleled and offers attendees a completely unique experience, from decadent food and drinks, to a 25-pound box of SWAG! 2020 will kick off a new decade of Sweet Suite events, and we can’t wait to usher in the next decade of FUN!


Who’s coming?

Instagram influencers, brand ambassadors, YouTube stars, family bloggers and vloggers, and members of new and traditional media will come to Sweet Suite meet with representatives and brand ambassadors from more than 80 toy companies. Here are just a handful of the awesome brands that were at Sweet Suite 2019!


What’s in store?

Sweet Suite is all about fun toys and games. There will be dozens of hands-on activations, filmable moments, and of course, more toys than you can count! If you are a journalist, producer, or influencer who covers toys, then this is an event you cannot miss!

Click here to view the 2019 photo album!


2020 Event Resources

Want to learn more about Sweet Suite 20? Check out some of our event resources below!

  • Attendee requirements: Read all about what it takes to get an invitation to Sweet Suite!
  • Invitation application: Meet all of our requirements? Click here to tell us about yourself and your outlet and request an invitation!
  • Event FAQs: Read everything you need to know about Sweet Suite!
  • Virtual Press Office: Coming in July!
  • Accomodations: Coming soon!

Sponsor Resources

The below links are for Sweet Suite sponsors only!

  • Sponsor Information: Booth space, shipping deadlines, furniture, and more!
  • Accomodations: Coming soon!

Need something else?

Email theteam@thetoyinsider.com for more information!