The Toy Insider’s Legendary Sweet Suite Event

July 24, 2019  • 4-9 p.m. • Pier Sixty • New York City

Known as the BIGGEST Night of Play, Sweet Suite is a legendary toy party for members of the press and top-tier digital influencers. The event welcomes more than 400 guests to check out the hottest new toys and collectibles of the year from more than 70 toy brands. Guests meet face to face, play with hundreds of new toys, and enjoy an exciting party atmosphere with tons of interactive elements, like photo opps, contests, games, and so much more. Guests will enjoy delicious food and cocktails, all while getting a first look at new product reveals and making new industry connections.

Why Sweet Suite?

Sweet Suite is not a trade show — it’s a huge party! Throughout the event, influencers and press will see toys for the first time before they are unveiled anywhere else, including Toy Fair! Our event is unparalleled and offers attendees a completely unique experience, from decadent food and drinks, to a 25-pound box of SWAG! 2019 marks our 10th annual Sweet Suite event, and we can’t wait to usher in the next decade of FUN!

Who’s coming?

Influencers and press will meet with representatives from more than 85 toy brands. Whether it is the best board game, the coolest collectible, or the hottest toy trends, you will see it all at Sweet Suite!

See all the fun in store!

Click here to view the 2018 photo album!

2019 Event Resources

Sponsor Resources

  • Sponsor Information: Booth space, shipping deadlines, furniture, and more! Just for sponsors!


Want to stay the night? Feel free to book any hotel room you choose, or reserve a room using our Room Block at Yotel. Choose a Premium Queen cabins on July 23, July 24 and July 25, 2019. This rate of $219 + tax is available until July 2, 2019 or the room block fills. Check in time is 3:00 p.m. and the check out time is 11:00 a.m. Free Wifi.

YOTEL Booking Link – Sweet Suite 2019

You can also make reservations by calling the Pre-Arrival Team directly (877) 909-6835 and identify yourself as being with the Sweet Suite Group or Block Code “G1907SWEET2”