Wednesday, July 13, 2022  • 4-9 p.m. • Pier Sixty • LIVE in New York City

Looking for the hottest toys of the year? We’ve got them ALL—and we are back live and in-person at Pier Sixty in New York City!

Hosted by the Toy Insider, Sweet Suite is a legendary toy party for members of the press and top-tier digital influencers, including Instagram stars and popular YouTube creators. At Sweet Suite 2022, guests will get up close and personal with the coolest new toys, collectibles, video games, and more from popular toy companies. This party is all about fun, and it’s full of interactive experiences like photo opps, contests, games, and so much more. Guests will enjoy delicious food and cocktails, all while getting a first look at new product reveals and getting inspired for upcoming holiday gift guides.

Here are some of the sponsors that will be at Sweet Suite 2022 in NYC!

Why Sweet Suite?

Sweet Suite is not a trade show — it’s a huge party! Throughout the event, influencers and press will see toys for the first time before they are unveiled anywhere else. Our event is unparalleled and offers attendees a unique experience, from decadent food and drinks to a great box of SWAG sent straight to your home after the party!

Who’s Coming?

Instagram influencers, brand ambassadors, YouTube creators, TikTok stars, family bloggers and vloggers, reporters, producers, and news anchors will all come to Sweet Suite to meet with representatives from some of the best toy companies in the U.S. Check back soon to see some of the top brands attending the event!

What’s in Store?

Sweet Suite is all about having fun, acting like a kid again, and experiencing all of the hottest new toys and games first-hand. There will be dozens of hands-on activations, filmable moments, and of course, more toys than you can count! If you are a reporter, editor, producer, or influencer who covers toys, then this is an event you CANNOT miss!

sweet suite masks covid

Safety First!

We are so excited to be back together again IRL, but the health & safety of our guests and sponsors is a top priority.

We’ll continue to monitor local conditions and recommendations made by the CDC and will also follow guidelines set forth by NY state, NYC, and our event venue. Since these conditions and policies are ever-changing, we will publish the final safety requirements for this event here in early July. Trust, we will take every safety precaution to ensure that everyone can safely mingle. In the meantime, here’s what we’re planning:

  • All booths will be spaced 4 feet apart and social distancing will be encouraged.
  • Guests can publicly indicate what level of contact they are comfortable with on their badges;
  • Hand sanitizer will be available throughout the venue.
  • Masks will also be provided for anyone who requests one.

Per NYC requirements, proof of vaccination or masks is no longer required. Please note that the venue and the City of New York put the vaccination checks and protocols in place, and the Toy Insider and its guests must comply. We will update this page accordingly with any new updates.

Additional Resources

Want to learn more about Sweet Suite 2022? Check out some of our event resources below!

NOTE: If you already received an official invite to this year’s event, you DO NOT need to fill out this form. Completing this application does not guarantee an invite to this event.

  • Event FAQs: Read everything you need to know about Sweet Suite!
  • Online Press Room: Coming in July!


Need something else?

Email our team for more information!