2021 SPONSOR INFO, EVENTS & GIVEAWAYS

Are you ready to party from your living room at Sweet Suite 2021? On July 14, the biggest toy party of the YEAR is going down from 11 a.m. – 7 p.m. ET! Below, learn more about ALL of our awesome sponsors, and see the full agenda (coming soon!) for all the incredible giveaways and special events that are in store!


QUICK NAV
Adventerra Games
Bandai America
Basic Fun!
Battat
Beat That! Game
Blue Marble
Bonkers Toys
Bubble Universe
Cats vs Pickles
Cra-Z-Art
Crayola
Exploding Kittens
Far Out Toys
Fat Brain Toys
Flycatcher Toys
Freeman Public Relations
Funko
Hasbro
Headstart International Pty Ltd.
HEXBUG
Horizon Group USA
IMC Toys
JAKKS Pacific
Jazwares
Just Play
Kid Trax
Learning Resources and Educational Insights
Luki Lab
Magformers
Make It Real
Mattel
MGA Entertainment
Moose Toys
Nintendo of America
Pixicade
PlayMonster
Pokémon
Schleich
Schylling Toys
Skyrocket Toys
SmartLab Toys
Spin Master
Sunny Days Entertainment
Super Impulse
The LEGO Group
The Noble Collection
THiN AiR Brands
TOMY
ViacomCBS / Nickelodeon
Vibe Girls
VTech/LeapFrog
WowWee
Zuru

TITLE SPONSORS

 

Just Play

Booth #2

Come #JustPlayAllDay and check out live product demos, interactive DIYs, giveaways, and more with Just Play! Learn about brand new toy lines and new releases from Barbie, Blue’s Clues & You!, Disney Doorables, Disney Junior Mickey Mouse and Minnie Mouse, Hairdorables, Ryan’s World, Waterbabies, plus much more!

  

🚨 GIVEAWAY ALERT: Get a chance to win new, never-before-seen toys inspired by the Mickey Mouse Funhouse! @ 12:30pm ET

We’re celebrating the iconic preschool brand’s 25th anniversary with a special party and giveaway of all-new Blue’s Clues & You! toys! @ 3:30pm ET


 

Spin Master

Booth #3

At Spin Master, a leading global children’s entertainment company, we understand play and continue to reimagine fun through our innovative portfolio of toys, games and activities. With award-winning franchises, highly sought after licenses and trailblazing new intellectual property, Spin Master’s 2021 line up taps into the hottest toy trends and pushes the boundaries of creativity. #spinmastersuite

  

 


 

Pokémon

Booth #6

For 25 years, Pokémon has been one of the most popular and successful entertainment franchises in the world, encompassing video games, apps, the Pokémon Trading Card Game, animation, movies, published products, licensed merchandise, and Play! Pokémon competitive events. Visit our booth to learn more about the latest offerings from the Pokémon brand. #PokemonSweetSuite

  

 


 

VTech/LeapFrog

Booth #4

Whether you’re looking for the coolest, kid-friendly tech or interactive learning products, VTech and LeapFrog have something for everyone! We will also be previewing new green electronic toys made from sustainable alternatives and engaging infant and preschool toys from both brands. its latest learning innovations for preschoolers, including a new learning video game! #VTechToys

  

🚨 GIVEAWAY ALERT: VTech will be hosting a Sweet Suite Summertime Sweepstakes! Information will be hidden within VTech’s booth. Visit each microsite – The Coolest Tech for Kids!, Eco-Friendly, Let’s Pretend, LeapLand Adventures, New! & Learning Tools – to check out all the new product information. Then click the Sweet Suite Summertime Sweepstakes screen on the back wall to take a quiz. Everyone who answers correctly will be entered to win a grand prize of the following products. Two winners will be selected!


PLATINUM SPONSORS

 

Bandai America

Booth #304

Bandai builds on dreams and strives to inspire kids of all ages! A leader in developing quality toys that capture the imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in toys! #BandaiAmerica

  

🚨 GIVEAWAY ALERT: 

• Come to the Bandai America booth and learn all about the Star Wars Tamagotchi! Those who visit will be entered into a raffle and FIVE lucky winners will receive a Star Wars Tamagotchi device after the show!

• THREE lucky winners will get an exclusive Tamagotchi Pix Tama Code to share on their blog or social channels! Come to our booth throughout the show and be prepared to share your favorite Tamagotchi memory with us! Out of all those who enter, a winner will be selected the day after Sweet Suite!

• FIFTY people will receive Charaction CUBE samples in advance of Sweet Suite! Leading up to the event participants must tag @BandaiAmerica in an IG story showing off their Charaction CUBE in a lifestyle shot! Come to our booth at 1 pm EST during the show to find out who the lucky THREE winners are. The chosen ones will receive an exciting prize pack!

• In advance of the show, attendees will be emailed a Dragon Ball background and a Anime Heroes background. Kids and parents need to take a photo of themselves interacting with the background (think green screen) and tag @BandaiAmerica in their IG stories leading up to the show. Winners will be selected in advance and announced (along with the prize) in our booth at 2 pm EST

• Calling all Digimon fans! Come to our booth at 5 pm EST for an in-booth contest. We will be showing an image of 4 different Digimon devices and want YOU to Tweet @BandaiAmerica which one is your favorite! FOUR lucky winners will get the entire collection shown after Sweet Suite!


 

 

Battat

Booth #308

Thinking outside the toy box is what makes us stand out! From being transported into the community of Lil’ Woodzeez® to the sparkling world of Glitter Girls®, we offer a unique range of engaging and detailed quality toys for all children. Come see our booth and learn more about our brands!

 


 

 

Crayola

Booth #405

Come join the brand that sparks imagination through color as Crayola showcases all-new toys and activities bursting with fun filled creativity! #Crayola

  

🚨 GIVEAWAY ALERT:  Join our 1-1:30 PM/ET and 4-4:30 PM/ET live demos and you may just be selected to receive a Crayola Colors of the World giveaway pack inclusive of crayons, colored pencils, and markers!


 

Freeman Public Relations

Booth #408

Come play with Freeman PR and check out the hottest toys–from arts & crafts and games to playsets and pop culture licenses. Visit CHALK OF THE TOWN, EPOCH, HAPE, HEY BUDDY HEY PAL, PLAYMOBIL and ZING! One-stop shopping for your holiday gift guide & creator content! See you there! #FPRxSweetSuite

  

🚨 GIVEAWAY ALERT: Did someone say hot holiday toys?! Stop by the Freeman PR booth at 2:45 pm EST for your chance to win hot toys from Chalk of the Town, EPOCH Everlasting Play, Hape, Hey Buddy Hey Pal, PLAYMOBIL, and Zing! During the 15 minutes, we’ll show you each of the cool products and pick one winner at random to receive the awesome $500 prize pack. We’ll also be donating the same prize pack to Toys for Tots! 🙂


 

JAKKS Pacific

Booth #406

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include a wide range of entertainment-inspired products featuring premier licensed properties. #JAKKSToys

  

 


 

Jazwares

Booth #306

Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, action figures, collectibles, musical instruments, and costumes. Jazwares’ portfolio includes a variety of dynamic licensed and wholly owned brands. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages. Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act, Russ Berrie, Zag Toys, Wicked Cool Toys, and Kellytoy. #jazwares

  

🚨 GIVEAWAY ALERT: Squishmallows Virtual Bingo: Jazwares will supply Squishmallows virtual Bingo cards (no purchase necessary to play!) on July 14th at 4 PM ET until 4:30 PM ET, Winner(s) receive Squishmallows prize pack (value $25). Winners will be notified via email on July 15 by 6 PM ET.


 

The LEGO Group

Booth #407

New 2021 2HY items to be showcased ranging from kids to adults! All ages welcome! #LEGO

  

 


 

 

 

Mattel

Booth #404

For over half a century, Hot Wheels has led the way in die-cast toy cars. Now, Hot Wheels is introducing building sets to new builders and collectors in partnership with Mega. Inspired by the iconic details and features of classic cars and Monster Trucks like Rodger Dodger and Bone Shaker, these sets offer an authentic and engaging building experience with unlimited customization possibilities. #BuildYourWay

  

 


 

 

MGA Entertainment

Booth #302

MGA Entertainment, the largest and fastest-growing, privately-held toy company, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise!, Little Tikes, Bratz, LaLaLoopsy, Rainbow High, Na! Na! Na! Surprise and Zapf Creation.

 


 

 

Moose Toys

Booth #401

Stop by the virtual Moose Toys booth at Sweet Suite to check out the hottest new toy lines launching this summer from the innovative toy company. Guests can participate in a virtual chat, interact with product demos, and enter for a chance to win a prize pack of Moose Toys! #MooseToys

  

🚨 GIVEAWAY ALERT: Visit the Moose Toys booth to enter for a chance to win a Moose Toys prize pack!


 

 

PlayMonster

Booth #403

PlayMonster is TURNING up the FUN in 2021!

  •  “WHAT ARE THOSE?!” Easy to pick up but hard to put down – Koosh is BACK and providing hours of fun.
  • Spiraling into a NEW YEAR (phew!) with Spirograph Animator
  • 5 Second Rule has sprinkled some magic with the NEW Disney edition
  • OH SNAP! Snap Ships is back! Get ready to #BuildtoBattle #PlayMonsterFun
  

🚨 GIVEAWAY ALERT:

  • Join in on our #KooshChallenge ‘guess to win’ with an exclusive prize package at 12:30 PM!
  • Dress up as your favorite Disney character for a chance to WIN a PlayMonster gift pack! (All attendees who dress up and visit PlayMonster Disney Family Games are eligible to win, all day long.)
  • Explore the galaxy…with Snap Ships! Test your Snap Ships knowledge with trivia and cool facts for all levels. (All attendees who participate are eligible to win.) (1:00pm EST and 3:30pm EST)
  • Celebrate the summer with @SpirographGirl as she hosts a master Spirograph class! Post your masterpieces and tag #PlayMonster #SpirographArt for your chance to win a Spirograph prize pack! (2:00pm EST and 4:30pm EST)

 

 

ViacomCBS

Booth #402

ViacomCBS is a global media and entertainment company that creates premium content and experiences for audiences in more than 180 countries.

  

 


 

BRONZE SPONSORS

 

 

Bonkers Toys

Booth #303

Bonkers Toys is at the forefront of toys based on digital stars. Come visit us to see the newest exclusive Ryan’s World toys for Fall 2021, the epic editions to the FGTeeV toy line, and a sneak peek of new brands and announcements for 2022! #bonkerstoys

  

🚨 GIVEAWAY ALERT: Come win fun prizes during our activations on the agenda!


 

Cra-Z-Art

Booth #505

Cra-Z-Art, based in Randolph, NJ, offers original, creative, exciting and trendy activity, toy, puzzle, art and school supply products. The Cra-Z-Art management team has over 120 years of experience in creating, manufacturing and marketing. At Cra-Z-Art, we clearly understand the needs of the retailer and the desires of our consumers. We make it a point daily to be….Always Creative! To learn more, please visit www.cra-z-art.com. #crazart

  

 


 

 

Exploding Kittens

Booth #102

Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. #explodingkittens

  

 


 

 

 

Far Out Toys

Booth #701

Far Out Toys Inc. is one of the most rapidly growing forces in the global toy market place, with a mission to innovate to the outer reaches! At Sweet Suite we’re excited to reveal our newest products in the Girl category – including the Love, Diana Magic Music Castle, and a brand new fashion doll line that’s already gone viral: Glo-Up Girls!

  

🚨 GIVEAWAY ALERT: Win a full set of all 6 GLO-UP GIRLS dolls – autographed by the cast of The GLO Show during the exclusive meet and greet with the Cast of The GLO Show.


 

 

 

Fat Brain Toys

Booth #301

Fat Brain Toys designs unique toys and games that inspire learning through pure, authentic play. We utilize safe, innovative materials in combination with modern designs to create toys that are as entertaining as they are educational! #fatbraintoys

  

🚨 GIVEAWAY ALERT: We’ll be showing our awesome new games at 2 pm – GibGab, Triggle, In-SAND-Ity, Drop Shot, Road Trip, and our classic hit – Pencil Nose. Come play along and enter to win!


 

 

Hasbro

Booth #603

Join Hasbro at Sweet Suite to get an inside look at all our new and exciting launches from your favorite brands including Hasbro Gaming, NERF, Play-Doh and many more! #Hasbro

  

 


 

 

Headstart International Pty Ltd.

Booth #108

Come and say hi to the Headstart Team. We’d love to meet you and share some of our range – 1) Ryan’s Dart Tag – amazing new blasters from Ryan’s World; 2) Love, Diana – stunning new season dolls; 3) Resoftables – incredibly soft and beautiful plush toys, made entirely from recycled plastic bottles. #headstarttoys

  

🚨 GIVEAWAY ALERT: 

  • During the It’s the Love, Diana Princess of Play Tea Party, the attendee with the best Princess or Prince outfit will receive a *Royal Gift*!
  • Participate in the Ryan’s World trivia contest to win a mega haul of Ryan’s Toys!
  • Come and chat with the Headstart team and share your best recycling tips and practices for sustainable living! Top contributors to be the first to receive our brand new Resoftables launching later this year!

 

 

Horizon Group USA

Booth #601

Horizon Group USA is today’s dynamic leader in the creative D.I.Y. marketplace. With a variety of activity kits, fashion-forward impulse products and crafts for all occasions, Horizon fuels creative hands every day with quality, trend-right products. Horizon custom designs, develops, and distributes an array of award-winning national brands and programs. #HorizonGroupUSA

  

 


 

 

IMC Toys

Booth #605

Join IMC Toys in the world of Cry Babies, Cry Babies Magic Tears and VIP Pets as they introduce new colorful new characters with styles all their own! See the exciting new features that have these toys looking their best. #CryBabies

  

🚨 GIVEAWAY ALERT: IMC Toys will be placing a handful of digital characters amongst downloadable assets. Attendees will be encouraged to find the hidden characters. Notify the IMC team to see if you were able to find them all. Those who can find all hidden characters will be entered for a chance to win an amazing IMC prize pack.


 

 

Kid Trax

Booth #604

Kid Trax, an award winning battery powered ride-on toy brand, will bring their 2021 summer/holiday assortment to Sweet Suite. Kid Trax prides themselves on their attention to details, creative designs, and play features that incorporate favorite play themes. Both propriety and licensed toys round out the assortment. #DriveFun

  

 


 

Learning Resources and Educational Insights

Booth #501

Experience the latest STEM-tastic toys and games from Learning Resources and Educational Insights, a family of award-winning educational toy companies. Our new innovations encourage a child’s imagination, creativity and help kids love to learn! #EducationalInsights #LearningResources

  
  

 


 

 

Magformers

Booth #607

MAGFORMERS is the industry leader in magnetic building toys for children. We believe it is vital for children to develop through creativity and our patented, ‘always attracting’ magnetic technology delivers a unique constructional play experience. It is MAGFORMERS’ commitment to providing a high-quality, reliable product that inspires the creators of the future. #magformers

  

🚨 GIVEAWAY ALERT:Our giveaway activity is “Guess the number of Magformers Stacked” We will build a Magformers tower and participants will need to guess the number of pieces used. The contest will go live during the event and end at 6 pm that day. The tower will be shown in Magformers zoom video room and a photo will also be attached to the google form where participants will submit their guess. The form will be given out to users in the Magformers zoom chat. (1) Winner will receive (1) Backyard Adventure Set from Magformers.


 

Nintendo of America, Inc

Booth #307

See the latest and greatest from Nintendo. Learn about the Nintendo Switch family of systems, which let you bring fun home and on the go. Check out a variety of family-friendly games for Nintendo Switch, including Mario Golf: Super Rush, New Pokémon Snap, Animal Crossing: New Horizons, DC Super Hero Girls: Teen Power, Just Dance 2021 and more! #NintendoSwitch

  

 


 

Schleich

Booth #104

Schleich is firmly and passionately in the business of free, open play. Our toys ignite the joy of limitless storytelling in all children through everyday play with our uniquely authentic characters and sets. “Generic, authentic, & detailed” are our superpowers. We create toys that let kids’ imaginations run wild, and shape storytellers for life. #ilikeschleich

  

 


 

Skyrocket Toys

Booth #606

Skyrocket will debut new Crystalina light-up fairy dolls that combine the empowering energy of crystals with LED lights for unique collectible doll play! Skyrocket will also introduce interactive pets, Moji the Lovable Labradoodle and My Fuzzy Friends, and launch the first-ever Skyrocket Games line, with two family game titles. #SkyrocketToys